Lisa Jones is a seasoned Amazon strategist and content creator at Seller Labs with 9+ years of deep industry expertise. She spent nearly a decade on the leadership team of an 8-figure Amazon business, managing listing optimization and product research operations that directly impacted growth. Now, she leverages that hands-on experience to create high-impact content that helps sellers scale smarter, faster, and more profitably.
Follow Lisa’s insights to stay ahead of marketplace trends and take action with confidence.
Amazon is overhauling how it reimburses FBA sellers for lost or damaged inventory—and it’s happening right as the marketplace becomes less crowded, but more competitive in different ways. Starting March 10, 2025, reimbursements for inventory...
📉 Noticing fewer impressions, declining sales, or poor ad performance on Amazon? It might not be your price, your product, or even your reviews. It could be Amazon product title suppression—and it’s quietly costing sellers...
♻️Customer returns don’t have to mean revenue loss. With Amazon’s FBA Grade and Resell program, your returned inventory gets a second chance—and when paired with Seller Labs tools, you can make every relist count. 🎥...
📦 Amazon just reintroduced restock limits—and it’s already disrupting FBA operations for sellers across the board. Here’s what’s changing, how it affects your business, and what you can do to stay in control with Seller...
A Temporary Break in the Tariff Storm In a surprise development on May 12, 2025, the United States and China agreed to temporarily slash tariffs by more than 50% for 90 days. While the move...
🛑 Still stuck on page two? You’re not alone. In 2025, visibility on Amazon doesn’t come from keywords alone—it comes from what you do outside the marketplace. Let’s break down why external traffic is now...
📈 Why Scaling Amazon Feels Overwhelming (and How to Fix It) Every Amazon seller eventually hits the same wall: The truth? Scaling isn’t about selling more products — it’s about building systems that save time,...
As an Amazon seller, choosing the right fulfillment method can make or break your business. Fulfillment by Amazon (FBA) offers a powerful solution that simplifies logistics, but it can be overwhelming for new sellers. In...
📦Why Q4 Inventory Is Different (and Risky) Every Amazon seller dreams of Q4 profits — but too many watch them vanish because of stockouts, storage fees, or January return chaos. It happens every year: sellers...
💰 Why Amazon Profit Tracking Matters Whether you’re a new Amazon seller with a handful of SKUs or a seasoned brand running hundreds, one question unites everyone: 👉 “Am I actually making money on each...
Key Takeaways: The Struggle Amazon Sellers Face You’ve launched your products, optimized your listings, and started making sales—but why does it feel like you’re constantly fighting for every customer? The truth is, without brand-building, you’re...
🔥 Unlock Your Amazon Growth Potential with These Must-Attend Events Want to stay competitive and profitable on Amazon in 2025? Attending the right conferences is one of the smartest investments you can make. These events...
