Lisa Jones is a seasoned Amazon strategist and content creator at Seller Labs with 9+ years of deep industry expertise. She spent nearly a decade on the leadership team of an 8-figure Amazon business, managing listing optimization and product research operations that directly impacted growth. Now, she leverages that hands-on experience to create high-impact content that helps sellers scale smarter, faster, and more profitably.
Follow Lisa’s insights to stay ahead of marketplace trends and take action with confidence.
🐶 Prime Day is noisy. Pet Day is yours. Here’s how to turn May 13–14 into your brand’s best sales event of the year—without losing margin, momentum, or your mind. 🐾 Pet Day Is Your...
📦 Vetting your overseas supplier isn’t optional in 2025—it’s your best defense against lost profits, bad reviews, and account suspensions. 🔍 Why This Guide Matters in 2025 With U.S. tariffs on Chinese imports now at...
📦 Tariffs have shaken the Amazon seller landscape. Here’s where to go next—and how to make smarter sourcing decisions backed by Seller Labs. Why Amazon Sellers Are Moving Away From China in 2025 It’s not...
💡 Ready to sell smarter and scale faster? Whether you’re launching your first white label product or scaling up to reclaim market share, Seller Labs is here to help you move faster and sell smarter....
Ready to scale smarter? Try Seller Labs today and take control of your Amazon business! ⚠️ April 2025 Update: Major Tariff Changes Announced As of early April 2025, the U.S. has introduced sweeping new tariff...
🔥 Unlock Your Amazon Growth Potential with These Must-Attend Events Want to stay competitive and profitable on Amazon in 2025? Attending the right conferences is one of the smartest investments you can make. These events...
Quick Summary Many sellers assume Amazon won’t catch a “friendly” touch in a message. In reality, Amazon uses AI to scan every message for persuasive wording, prohibited requests, and disallowed content. Even seemingly harmless phrases...
Key Takeaways Running an Amazon business means tracking sales, inventory, ad spend, fees, and profitability—daily. If you’re still downloading reports from Seller Central, copying data into spreadsheets, and trying to stitch it all together, you’re...
Imagine spending hours manually adjusting bids, pausing underperforming ads, and hunting for profitable keywords. For most Amazon sellers, this is a nightmare—but it doesn’t have to be. PPC automation has become essential in 2025, especially...
When shoppers land on your Amazon listing, they skim—fast. Your bullet points are prime real estate to convince them to click “Add to Cart.” Done right, they grab attention, showcase value, and work hand-in-hand with...
The Image Problem That’s Costing You Sales You might have the perfect product, a competitive price, and optimized keywords… but if your images aren’t up to Amazon’s standards, your listing could get suppressed or ignored.In...
Quick Answer:On Amazon, seller feedback rates you as a seller (shipping, service, order accuracy), while product reviews rate the product itself (quality, performance). Both affect Amazon SEO — seller feedback influences your account health and...
