Lisa Jones is a seasoned Amazon strategist and content creator at Seller Labs with 9+ years of deep industry expertise. She spent nearly a decade on the leadership team of an 8-figure Amazon business, managing listing optimization and product research operations that directly impacted growth. Now, she leverages that hands-on experience to create high-impact content that helps sellers scale smarter, faster, and more profitably.
Follow Lisa’s insights to stay ahead of marketplace trends and take action with confidence.
Thinking about starting your Amazon business in 2025? You’re not alone—and you’re right on time. With over 300 million active Amazon users and third-party sellers now driving over 60% of all product sales, selling on...
The Trump administration has doubled tariffs on steel and aluminum imports to 50%, effective May 30, 2025. While the policy is framed around national security and revitalizing U.S. manufacturing, it has ripple effects across nearly...
Imagine this: You’re an Amazon seller, and your best-selling product just went out of stock—again. Your PPC costs are rising. You’re buried in support tickets. And you just found out your overseas freight costs jumped...
Amazon is overhauling how it reimburses FBA sellers for lost or damaged inventory—and it’s happening right as the marketplace becomes less crowded, but more competitive in different ways. Starting March 10, 2025, reimbursements for inventory...
📉 Noticing fewer impressions, declining sales, or poor ad performance on Amazon? It might not be your price, your product, or even your reviews. It could be Amazon product title suppression—and it’s quietly costing sellers...
♻️Customer returns don’t have to mean revenue loss. With Amazon’s FBA Grade and Resell program, your returned inventory gets a second chance—and when paired with Seller Labs tools, you can make every relist count. 🎥...
🚚 Key Takeaways From “SurePost” to “Ground Saver” — What Sellers Need to Know In early 2025, UPS rebranded SurePost® as UPS Ground Saver®, marking a major update to its domestic economy service. While the...
If you’ve ever seen a product explode in popularity overnight thanks to a viral video and wondered “how can I make that happen for my own listings?”, you’re in the right place. This blog is...
📈 Quick Summary: What’s Changing and Why It Matters Amazon’s Statement The Real Impact for Sellers “Average increase of $0.08 per unit.” Comes straight from your profit, not your sale price. “Less than 0.5% of...
🇨🇳 A Major Policy Shift Becomes Reality After months of speculation, Amazon has confirmed it will begin sharing quarterly tax data on China-based sellers with the State Administration of Taxation (SAT). The first report—covering Q3...
🔄 Key Takeaways Why ICAP Works Last Q4, a home-goods brand swore they had a “conversion problem.” Ads on. Budgets big. Sales flat. The ICAP funnel revealed the truth in 60 seconds: Buy Box ownership...
🛡️ The Hidden Game Behind Amazon Account Health You might have perfect metrics on your Seller Central dashboard — yet still find yourself facing suppressed listings, delayed approvals, or a sudden drop in Buy Box...
