Maria Navolykina

Read blogs from Maria Navolykina

There are myriad strategies for digital advertising: Facebook Ads, Google Ads, Reddit Ads, Manychat, email list building, and more. Even basic understanding of them all generally takes years of learning and thousands of dollars in...
One question that online sellers consistently ask us is “How can I use Amazon product advertising to improve product launches?” These same sellers tell us that when they’ve launched products in the past, they’ve tried...
Up until a little more than a week ago, I was still planning to head to China later this month with a group of 50+ clients and fellow WPP leaders for a tour of some...

This blog post was originally contributed by Jennifer Dunn, Head of Content at Book Outdoors. UPDATE February 4, 2020: China’s Canton Fair has been suspended due to coronavirus concerns. With Canton Fair currently out of...

Understand the opportunities available to you, as well as key terms, with the complete Amazon digital advertising glossary....
Product performance is much more than just units sold and sales revenue. Use these three Amazon business metrics to better understand your product performance so you can be confident that your catalog is full of...

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Most Popular Blogs

Amazon is a powerful platform for growing your business, but it’s also full of hidden fees that can quietly chip away at your profits.  That’s why regular fee audits matter. They help you catch overcharges,...

🚚 Key Takeaways From “SurePost” to “Ground Saver” — What Sellers Need to Know In early 2025, UPS rebranded SurePost® as UPS Ground Saver®, marking a major update to its domestic economy service. While the...

If you’ve ever seen a product explode in popularity overnight thanks to a viral video and wondered “how can I make that happen for my own listings?”, you’re in the right place.  This blog is...

📈 Quick Summary: What’s Changing and Why It Matters Amazon’s Statement The Real Impact for Sellers “Average increase of $0.08 per unit.” Comes straight from your profit, not your sale price. “Less than 0.5% of...

🇨🇳 A Major Policy Shift Becomes Reality After months of speculation, Amazon has confirmed it will begin sharing quarterly tax data on China-based sellers with the State Administration of Taxation (SAT). The first report—covering Q3...

🔄 Key Takeaways Why ICAP Works Last Q4, a home-goods brand swore they had a “conversion problem.” Ads on. Budgets big. Sales flat. The ICAP funnel revealed the truth in 60 seconds: Buy Box ownership...