Maria Navolykina

Read blogs from Maria Navolykina

There are myriad strategies for digital advertising: Facebook Ads, Google Ads, Reddit Ads, Manychat, email list building, and more. Even basic understanding of them all generally takes years of learning and thousands of dollars in...
One question that online sellers consistently ask us is “How can I use Amazon product advertising to improve product launches?” These same sellers tell us that when they’ve launched products in the past, they’ve tried...
Up until a little more than a week ago, I was still planning to head to China later this month with a group of 50+ clients and fellow WPP leaders for a tour of some...

This blog post was originally contributed by Jennifer Dunn, Head of Content at Book Outdoors. UPDATE February 4, 2020: China’s Canton Fair has been suspended due to coronavirus concerns. With Canton Fair currently out of...

Understand the opportunities available to you, as well as key terms, with the complete Amazon digital advertising glossary....
Product performance is much more than just units sold and sales revenue. Use these three Amazon business metrics to better understand your product performance so you can be confident that your catalog is full of...

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Joshua Topham

Head of Marketing

Savannah Alessi

Customer Success Manager

Lisa Jones

Head of Customer Success

Most Popular Blogs

Quick Summary Many sellers assume Amazon won’t catch a “friendly” touch in a message. In reality, Amazon uses AI to scan every message for persuasive wording, prohibited requests, and disallowed content. Even seemingly harmless phrases...

Key Takeaways Running an Amazon business means tracking sales, inventory, ad spend, fees, and profitability—daily. If you’re still downloading reports from Seller Central, copying data into spreadsheets, and trying to stitch it all together, you’re...

Imagine spending hours manually adjusting bids, pausing underperforming ads, and hunting for profitable keywords. For most Amazon sellers, this is a nightmare—but it doesn’t have to be. PPC automation has become essential in 2025, especially...

When shoppers land on your Amazon listing, they skim—fast. Your bullet points are prime real estate to convince them to click “Add to Cart.” Done right, they grab attention, showcase value, and work hand-in-hand with...

The Image Problem That’s Costing You Sales You might have the perfect product, a competitive price, and optimized keywords… but if your images aren’t up to Amazon’s standards, your listing could get suppressed or ignored.In...

Quick Answer:On Amazon, seller feedback rates you as a seller (shipping, service, order accuracy), while product reviews rate the product itself (quality, performance). Both affect Amazon SEO — seller feedback influences your account health and...