📦 Amazon just reintroduced restock limits—and it’s already disrupting FBA operations for sellers across the board. Here’s what’s changing, how it affects your business, and what you can do to stay in control with Seller Labs.
🚨 What’s Going On?
In April 2025, Amazon quietly reactivated restock limits for FBA sellers, capping how much inventory you can send in per ASIN. Many sellers report restrictions tied to 90 days of supply, with no official announcement on Seller Central.
This shift isn’t hypothetical—it’s already live.
👉 On Amazon’s Seller Forums, sellers across multiple categories confirm that capacity limits have been reinstated, tightening how they prep for Prime Day and mid-year spikes.
“We were cut to where we now only have about 30% of the storage space that we were given for April.”
— Amazon Seller Forum, April 2025
📉 Why This Affects More Sellers Than You Think
If you rely on FBA, this change can put serious pressure on your margins and performance.
Sellers are now facing:
- ❌ Stockouts on high-performing SKUs
- 📉 Lost organic rank due to slowed sales velocity
- 🚚 Higher emergency shipping or 3PL costs
- ⚠️ Inability to meet demand during Prime Day, summer promos, and more
And with tariffs rising, supplier lead times tightening, and sales windows shifting, you can’t afford inventory surprises.
🧠 What Amazon Recommends
An Amazon representative shared the following advice on the Seller Forums:
✅ “Make sure you are addressing excess or unhealthy inventory to free up more capacity for faster-selling products.”
✅ “Use the Capacity Manager to request more capacity in FBA.”
✅ “Consider Amazon Warehousing and Distribution if you need longer-term storage.”
While these are helpful tips, sellers need real-time data and actionable tools to implement them effectively.
🛠 How Seller Labs Helps You Adapt—and Win
At Seller Labs, we’ve built a suite of tools designed to give you clarity, control, and confidence—so you can navigate Amazon’s restock limits without disruption.
Here’s how Seller Labs can help:
- 🔔 Low FBA Inventory Alerts → Set up automated alerts to notify you when inventory levels drop below your defined thresholds. This lets you act fast before stockouts hurt your sales rank or customer experience.
- 📊 Inventory Forecasting → Use the Restock Tool to predict future inventory needs based on sales trends, seasonality, and lead times. With smarter replenishment planning, you can stay ahead of demand spikes like Prime Day or holiday sales.
- 📈 SKU-Level Profitability Tracking → Analyze product-level performance to understand which SKUs are worth prioritizing for your limited FBA space and which should be paused, bundled, discounted, or shifted to FBM.
Sellers using Seller Labs’ inventory tools often report:
- ⏱ Reduced stockout risks through proactive alerts
- 📦 Better allocation for major sales events like Prime Day
- 💰 Improved profitability by reserving FBA space for top performers
These tools help you move from reactive scrambling to proactive strategy—so you can make data-informed decisions, avoid costly stockouts, and maximize every inch of your FBA storage.
📊 What This Means for Your Strategy in 2025
This isn’t a temporary policy shift. Amazon is signaling that capacity management is the seller’s responsibility now—and that means:
- You can’t rely on static forecasting
- You need better visibility into inventory performance
- You must shift from reactive to proactive inventory control
Whether you’re launching, scaling, or maintaining bestsellers, the sellers who thrive will be the ones using their data to make smart restocking decisions in real time.
Final Take: Inventory Limits Aren’t the End—They’re a Call to Upgrade
Amazon isn’t making room for inefficiency in 2025. But that’s good news for brands willing to evolve.
With Seller Labs, you’re not guessing. You’re forecasting with confidence, making proactive moves, and keeping your most important SKUs in stock—even when space is tight.
🚀 Take Back Control Before Prime Day
With Seller Labs, you can:
✅ Get low inventory alerts
✅ Forecast inventory
✅ Filter SKUs by profitability and sell-through rate
✅ Build a bulletproof Prime Day inventory plan
Stay ahead of Amazon’s restock rules—and keep growing, even when space is limited.
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