Should You Pay Amazon to Ask Your Buyers for Reviews?
Amazon's Review Requests ad asks recent buyers for a rating, but Amazon has not said what you are billed for. Five checks to decide which product, if any, is worth paying to make louder.
Seller Labs Blogs
The Seller Labs Blog delivers practical tips, proven strategies, and the latest insights to help Amazon sellers save time, cut costs, and boost profitability. From advertising and reviews to profitability tracking, we simplify Amazon so you can focus on what matters most—growing your business.
Posting Daily, No Leads: What My LinkedIn Data Says About AI Content
I claimed my original LinkedIn posts beat generic AI content, then pulled a year of my own analytics. The AI-news posts won reach by a mile and started almost no conversations. What that means for...
Perfect Takes Forever: The 100-Unit Rule for Amazon Listing Images
AI image tools still add cables that don't exist and garble the brand name on the box. A 7-figure Amazon reseller's fix wasn't a better prompt. It was a rule: launch good enough, and let...
Amazon DSP Explained: Drive More Traffic, with Mike Begg
Mike Begg of AMZ Advisers on when an Amazon seller is ready for DSP, how Amazon Marketing Cloud and hashed audiences work, and why traffic, not conversion, is usually what stalls growth.
Use Amazon Demographic Data to Fix Your Listing, with Ruben Alikhanyan
Ruben Alikhanyan, founder of PAS, on turning Amazon Brand Analytics demographic data into a customer avatar with AI, and using it to rewrite a listing title buyers actually read.
Most People Think AI Is a Chatbot. That’s the Expensive Mistake.
A friend who manages databases asked me if AI would take his job. The paper-folding math shows why everyone underestimates the curve, me included, and why Amazon sellers and agencies who treat AI as a...
What Is Amazon MCP? A Seller’s Guide to AI Inventory Tools
An MCP server is a menu of tools an AI can call against your Amazon data, and the AI cannot see past that menu. This guide maps the inventory questions the Seller Labs Amazon MCP's...
Chatbot, DIY Agent or Personal Agent? Which AI Assistant an Amazon Seller Should Use
Chatbots, DIY agents and personal agents like Meta's Muse, ChatGPT's dots, xAI's Grok Bot and Claude Duet, explained for Amazon sellers and agencies. What each tier can do with your Seller Central data, which jobs...
The Amazon Risk Check Most Sellers Skip, with Lesley Hensell
Lesley Hensell, who spent 13 years getting suspended Amazon accounts reinstated, on vetting a product before you list it, the testing Amazon expects, and the inventory cleanup that protects your account.
The Blind Spots Costing Amazon Sellers Money, with Aaron Conant
Aaron Conant on what Amazon sellers are missing right now: showing up in AI shopping answers, the returns most sellers write off, and why going out of stock is the fastest way to burn money.
My AI Made Me Prove My Own Claim
I gave my AI one rule to stop it making things up: no claim without data. The first claim it caught was mine, about Amazon's MCP and ads, and I was only half right. Why...