Avoid The Avalanche: Finding Your Perfect KeywordsCaroline Powell
Much like your Amazon Advertising, you want to ensure that you’ve maximized your listing optimization for your magic keywords. In the spirit of Christmas and winter, let’s consider keywords like snowflakes.
Every snowflake is unique. As such, every keyword has the opportunity to be unique as it pertains to listing optimization. Too many keywords on a product listing results in an avalanche of data that no one wants to get trapped under. Thus, you want the perfect, picturesque dusting of relevant, high-performing keywords.
Put yourself in the shoes of your holiday shoppers. Would you be drawn to a product with the title
Elastic Headband for Men, Women, Boys, Girls for Running, Walking, Exercise, Yoga In 12 Colors Pink, Orange, Red, Yellow, Purple Stocking Stuffer Gifts Holidays
It’s unlikely that would draw you in. What does that product title actually tell you? Essentially, you’re looking at a unisex headband. Your avalanche is exacerbated by keyword stuffing.
How do you know what keywords are well performing traffic drivers? Use a tool like Scope! The true advantage of Scope is both the ability to see what keywords your listing is ranking for AND the opportunity to spy on your competitors’ listings. You may find keyword opportunities that you can capitalize on, especially with the high traffic volume during the holidays. Once the listings are optimized, don’t forget to optimize your Amazon Advertising campaigns as well. Remember, your listings should not focus on the holiday hype keyterms like “stocking stuffer” or “Christmas”. Listing optimization is all about being relevant, detailed and informative.
Scope data is valuable off Amazon too! Such a high volume of shoppers start product research on Amazon that it’s fair to extrapolate the data into your website, blog posts, or even Instagram!
The heart of good listing optimization starts with those magic snowflake keywords. Just the right amount in the right place, and you’ve got the picturesque holiday season.
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