Seller LabsBlog

The Seller Labs Blog delivers practical tips, proven strategies, and the latest insights to help Amazon sellers save time, cut costs, and boost profitability. From advertising and reviews to profitability tracking, we simplify Amazon so you can focus on what matters most—growing your business.

Latest Blog

Amazon Blocks ChatGPT Shopping: What Sellers Must Do to Stay Visible

🤖 Quick Answer: Did Amazon Block ChatGPT Shopping? Yes. Amazon blocked ChatGPT-User and OAI-SearchBot crawlers in November 2025. ChatGPT can’t access Amazon product data. But 50 million shoppers per day still use ChatGPT for product research—getting recommendations from Walmart, Target, and Etsy instead. Amazon sellers are invisible to this massive audience. Amazon Declared War on […]

Amazon Blocks ChatGPT Shopping: What Sellers Must Do to Stay Visible

🤖 Quick Answer: Did Amazon Block ChatGPT Shopping? Yes. Amazon blocked ChatGPT-User and OAI-SearchBot crawlers in November 2025. ChatGPT can’t access Amazon product data. But 50 million shoppers per day still use ChatGPT for product...

How to Optimize Amazon Listings for Rufus AI: 4-Step Method for Higher Conversions

🔍 Amazon’s new Rufus AI assistant is reshaping how shoppers discover, compare, and evaluate products. If your listings aren’t optimized for this AI-first experience, you’re already falling behind. This guide walks you through a simple,...

Why Does Amazon Limit PPC Spending on New Accounts? (How to Increase Your PPC Budget Fast in 2026)

📈 Every Amazon seller has experienced this moment: you finally launch a product you’ve researched, sourced, and prepared. You set up your first Sponsored Products campaigns. You hit “Save.” And then Amazon hits you with...

The Future of Amazon SEO in 2025–2026: How AI Overviews Are Changing Shopping—and How Sellers Can Win More Traffic Across Every Platform

🤖 Quick Summary Google’s new AI Overviews and ChatGPT search are shifting consumer behavior — and Amazon sellers who only optimize for Amazon SEO are now losing visibility. To win in 2025–2026, sellers must: This...

Can You See a Competitor’s Amazon Traffic Sources? The Truth + What You Can Track Instead

🔍 The Question Every Seller Asks: “How do I check my competitor’s traffic sources?” If you’ve ever asked the same thing, you’re not alone. Every Amazon seller — from private label beginners to seven-figure brands...

Must Read

June 12, 2025

How to Sell on Amazon in 2025: The Ultimate Beginner’s Step-by-Step Guide

Thinking about starting your Amazon business in 2025? You’re not alone—and you’re right on time. With over...
Amazon seller climbing a green arrow staircase toward a 'Page 1' flag, using external traffic strategies like Google Ads, social media funnels, email and SMS campaigns, and listing optimization. Visual metaphor for boosting Amazon rankings with external marketing in 2025. Seller Labs logo in corner.
May 7, 2025

From Invisible to Page One: How Amazon Sellers Are Using External Traffic to Rank Faster in 2025

🛑 Still stuck on page two? You’re not alone. In 2025, visibility on Amazon doesn’t come from...
Amazon seller analyzing profit margins using spreadsheets and calculators. Stacks of gold coins and an upward green arrow represent increased revenue, while boxes and a magnifying glass emphasize inventory and cost analysis. Seller Labs logo in corner
April 16, 2025

5 Proven Ways to Boost Amazon Profit Margins in 2025

Margins are under attack in 2025. Amazon sellers are facing skyrocketing fees, aggressive competition, and tighter policy...
Amazon seller optimizing a product listing with a laptop, targeting increased ROI through data-driven advertising. Product page shows Prime eligibility and multiple product variants, while a dollar sign and upward graph illustrate rising ad profitability. Seller Labs logo in corner
February 11, 2025

How to Maximize Your Amazon Ad ROI with Data-Driven Strategies

Amazon advertising can be one of the most powerful tools in your arsenal, but only if you’re...

Most Popular

Amazon Blocks ChatGPT Shopping: What Sellers Must Do to Stay Visible

🤖 Quick Answer: Did Amazon Block ChatGPT Shopping? Yes. Amazon blocked ChatGPT-User and OAI-SearchBot crawlers in November 2025. ChatGPT can’t access Amazon product data. But 50 million shoppers per day still use ChatGPT for product...

How to Optimize Amazon Listings for Rufus AI: 4-Step Method for Higher Conversions

🔍 Amazon’s new Rufus AI assistant is reshaping how shoppers discover, compare, and evaluate products. If your listings aren’t optimized for this AI-first experience, you’re already falling behind. This guide walks you through a simple,...

Why Does Amazon Limit PPC Spending on New Accounts? (How to Increase Your PPC Budget Fast in 2026)

📈 Every Amazon seller has experienced this moment: you finally launch a product you’ve researched, sourced, and prepared. You set up your first Sponsored Products campaigns. You hit “Save.” And then Amazon hits you with...

The Future of Amazon SEO in 2025–2026: How AI Overviews Are Changing Shopping—and How Sellers Can Win More Traffic Across Every Platform

🤖 Quick Summary Google’s new AI Overviews and ChatGPT search are shifting consumer behavior — and Amazon sellers who only optimize for Amazon SEO are now losing visibility. To win in 2025–2026, sellers must: This...

Can You See a Competitor’s Amazon Traffic Sources? The Truth + What You Can Track Instead

🔍 The Question Every Seller Asks: “How do I check my competitor’s traffic sources?” If you’ve ever asked the same thing, you’re not alone. Every Amazon seller — from private label beginners to seven-figure brands...

Our Writers

Lisa J

Head of Marketing and Customer Success

Savannah A

Content Marketing Analyst