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#Amazon Brand Registry

Amazon Transparency Program: Another Weapon in the Fight Against Counterfeits

With a slew of ever-emerging black-hat selling schemes, Amazon brand owners should take meaningful steps to eradicate counterfeit products. This is where the Amazon Transparency program plays the leading part. In this article, we cover what the Amazon Transparency Program is, drilling into its eligibility requirements, highlighting the benefits, and touching upon its new Customer Engagement feature launched for the Amazon Transparency app.          

What Should You Expect from Amazon Brand Registry? [The Main Benefits]

If you are selling on Amazon, you know about the fierce competition within its marketplaces all too well. In order to give you a competitive edge, Amazon offers a free program for registered brands that alleviates their struggles against trademark infringement. In this post, we will discuss the opportunities that the Amazon Brand Registry program offers to its members and why brands should consider enrolling in it.

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