Seller Labs Data Hub:
Integrate every Amazon Data stream into one unified system
Deliver reliable, real-time data to your tools, dashboards, and workflows.
The Seller Labs Data Hub puts the full power of your Amazon data at your fingertips. Instantly connect, organize, and access every metric that drives your business — all in one place.
No more wasted hours downloading reports or patching together APIs. With real-time, standardized data including profitability, inventory, and advertising performance, ready in SQL, API, or Google Sheets, you can move faster, uncover deeper insights, and make confident decisions that fuel growth.
Integrated Systems
We centralize your profitability, inventory, and advertising data from key Amazon sources:
- Selling Partner API (SP-API): Amazon’s main API for sellers, providing secure access to sales, inventory, pricing, and order data directly from Amazon’s marketplace.
- Advertising API: Allows access to Amazon Ads data — including campaign performance, keywords, and budgets — for Sponsored Products, Brands, and Display ads.
- Amazon Marketing Stream: An enhancement to the Advertising API that delivers intraday, real-time advertising metrics and campaign updates from Amazon Ads, improving reporting speed and automation.
- Seller Central: Amazon’s web-based portal for sellers to manage listings, inventory, fulfillment, advertising, and business analytics.
Keeping up with all of the APIs, Reports, and related changes can be overwhelming for a small team.
Seller Labs Data Hub integrates seamlessly with every major Amazon system — so you don’t have to.
Instead of juggling endless APIs, reports, and updates, all your data comes together in one reliable, easy-to-access place.
That’s the Seller Labs Data Hub — where your eCommerce data is standardized, organized, and always ready to work for you.
Convenient access via API, SQL, or in Google Sheets
Data Hub is accessible via:
- SQL
- Google Sheets
- Seller Labs API
- Zapier (via our API connection)
Having all of the data in the world is only valuable if you can use it where you need it.
That’s why we provide seamless access through SQL, our API, and Google Sheets.
Supported Systems:
- Tableau
- Microsoft Power BI
- Looker Studio (Formerly Google Data Studio)
- Any other SQL Visualization tool
Google Sheets Integration
Our Powerful Google Sheets integration allows you to access all of your E-Commerce Data in the Seller Labs Data Hub, Directly, in Google Sheets, without having to download reports and import them in to Sheets.
Simply use our built-in Sheets formulas to access the multitude of data available to you.
SQL to the Rescue
SQL is widely adopted by all major reporting or visualization tools. Our technology gives you direct querying access to a live MySQL environment optimized for real-time analytics.
For heavier workloads or large-scale analysis, you can sync to Redshift, Snowflake, or other modern data warehouses.
That means faster insights, no manual exports, and analytics that stay up to date automatically.
Seller Labs API
The Seller Labs API provides all access to the same data that is available in SQL database.
Integrate with tools like Zapier or Airtable, or build your own custom applications.
With Data Hub, you’ll
Never have broken dashboards again
Create beautiful, real-time reports and dashboards
Connect directly to Seller Central for added insights that grow your business
Gain a competitive advantage with real-time insights that drive action