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Liz LaVallee

Liz LaVallee

Director, Online Marketplaces, The Vermont Teddy Bear Company

Liz manages the Amazon sales channel for The Vermont Teddy Bear Company and its sister companies: PajamaGram, PajamaJeans, and Addison Meadow. Over her 13-year tenure at VTBC, she has moved through roles that have included managing all aspects of digital advertising, email marketing, and marketplace sales for VTBC’s family of brands. In her current role, Liz is responsible for managing the growth of their Amazon business, which has grown to 50% of the company's total revenue.
Vermont Teddy Bear Co. is an Internet Retailer Top 500 Company and an 8-figure Amazon Seller.

Blog Posts

Case Study: Vermont Teddy Bear's Success

In gearing up for our Resonate 2019 conference in May, we’re shining the spotlight on presenter and long-time Seller Labs client Liz LaVallee of The […]

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Breaking Breaking

Effective Jan 17, Amazon announced their first FEE increases for 2023 and it is basically everything. Full details here. All exact % changes are noted as well.

In-depth video and blog post to follow. Subscribe to fee change updates here.


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