Back to Resonate page Categories: Growing Beyond Amazon

Eric Heller

Chief Knowledge Officer, WPP Center of Excellence for Amazon

Eric Heller has been working online retail since joining Amazon.com in January, 1999. During that time, he has managed critical online marketing programs for Amazon.com, Redfin, Expedia and now leads the largest strategy consultancy for brands and sellers working with online marketplaces like Amazon. The company he founded, Marketplace Ignition, now a core launch component of the WPP Center of Excellence for Amazon, has over 140 years of combined in-house Amazon experience and has helped more than 400 brands manage and maximize their Amazon channel.

It’s All About The Brands

There’s still plenty of room for smaller brands on Amazon.

Back in 2016, Eric Heller and Jeff Cohen connected on the fact that Amazon was becoming a "space for the brand". It's no longer just a space for first-party sellers (selling directly to Amazon). Third-party sellers or brand owners can now be just as successful on Amazon.

Blog Posts

The Dragon Gets the Flu (Guest Post by Eric Heller)

Up until a little more than a week ago, I was still planning to head to China later this month with a group of 50+ […]

How to Take Advantage of Prime Day When You Don’t Have a Deal

Eric Heller, CEO of Marketplace Ignition joined us for a Facebook Live event to talk about how sellers can take advantage of Amazon’s annual Prime […]

The conference that starts where others end.

Resonate was designed to be different. Since our first conference in 2016, we have catered to advanced Amazon sellers looking to take their business from profitable to absolutely thriving. Join the close-knit community of elite Resonate attendees, and watch your business grow.

Get Notified of Resonate Updates Connect with a Managed Services Expert