Chief Knowledge Officer, WPP Center of Excellence for Amazon
Eric Heller has been working online retail since joining Amazon.com in January, 1999. During that time, he has managed critical online marketing programs for Amazon.com, Redfin, Expedia and now leads the largest strategy consultancy for brands and sellers working with online marketplaces like Amazon. The company he founded, Marketplace Ignition, now a core launch component of the WPP Center of Excellence for Amazon, has over 140 years of combined in-house Amazon experience and has helped more than 400 brands manage and maximize their Amazon channel.
Back in 2016, Eric Heller and Jeff Cohen connected on the fact that Amazon was becoming a "space for the brand". It's no longer just a space for first-party sellers (selling directly to Amazon). Third-party sellers or brand owners can now be just as successful on Amazon.
Up until a little more than a week ago, I was still planning to head to China later this month with a group of 50+ […]
Eric Heller, CEO of Marketplace Ignition joined us for a Facebook Live event to talk about how sellers can take advantage of Amazon’s annual Prime […]
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Effective Jan 17, Amazon announced their first FEE increases for 2023 and it is basically everything. Full details here. All exact % changes are noted as well.
In-depth video and blog post to follow. Subscribe to fee change updates here.
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