It’s All About The Brands
There’s still plenty of room for smaller brands on Amazon.
Back in 2016, Eric Heller and Jeff Cohen connected on the fact that Amazon was becoming a "space for the brand". It's no longer just a space for first-party sellers (selling directly to Amazon). Third-party sellers or brand owners can now be just as successful on Amazon.
Up until a little more than a week ago, I was still planning to head to China later this month with a group of 50+ clients and fellow WPP leaders for a tour of some the most innovative brands in Chinese retail/eCommerce. When it was postponed due to disruptions from the Coronavirus, I was certainly disappointed but I also couldn’t stop thinking how this would affect Amazon’s global business. As a close watcher of Amazon’s growth, digital natives brands out of China like Anker and SunValley offer amazing opportunities for us to understand the potential of the platform.
Eric Heller, CEO of Marketplace Ignition joined us for a Facebook Live event to talk about how sellers can take advantage of Amazon’s annual Prime […]
The conference that starts where others end.
Resonate was designed to be different. Since our first conference in 2016, we have catered to advanced Amazon sellers looking to take their business from profitable to absolutely thriving. Join the close-knit community of elite Resonate attendees, and watch your business grow.
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