Mike White
Senior eCommerce Manager, Spikeball, Inc.
Mike is the Senior eCommerce Manager for Spikeball Inc. Spikeball is the brand behind the backyard game and sport of roundnet. Their products are sold at Spikeball.com, Amazon, Target, Dick's Sporting Goods, and more. While most customers play casually, there is a highly competitive scene with matches being broadcast on ESPN2. Their brand is centered on the community surrounding the game and focuses on User Generated Content, bringing customers together, and having close relationships with fans.
It Pays to Play in eCommerce
Adapting to Consumers & Delivering on Community
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