The Pattern in 494 Return Comments
Amazon said customers just didn't want it. 494 return comments said something else. How AI finds the product, listing and QC problems no single person has time to read.
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Amazon, TikTok Shop or Shopify? When to Expand, with Hai Mag
Hai Mag has audited more than 300 brands. About 65% of sellers aren't sure they make money on Amazon. His rubric for when to add Shopify and TikTok Shop starts with break even.
I’m So Glad I Talked to a Person Instead of AI
"I'm so glad I talked to somebody." Why the best use of AI in customer service never touches the conversation, and what changes when the call opens with "How can I help you?"
Is Your Box an Inch From a Cheaper FBA Size Tier?
Amazon sets your fulfillment fee from the box it measures, and some boxes miss a cheaper size tier by less than an inch. How to find those SKUs in Fee Preview, work out whether repackaging...
Sales Dropped? Split It Before You Raise Ad Spend
Sales on an ASIN fell and the instinct is to raise ad spend. That only works if traffic was the problem. Split the drop into traffic, conversion and price in dollars, then pull the lever...
Stop Writing Prompts. Start Writing Instruction Files.
"Sometimes it remembers and sometimes it doesn't." Why every new AI chat starts blank, and the plain text file that ended my habit of introducing myself to a machine.
Pay the Placement Fee or Split the Shipment? The Q4 Math
Paying Amazon's inbound placement fee buys you one truck and one receiving appointment. Splitting the shipment costs extra freight instead. One break-even number per shipment tells you which is cheaper, and the October 21 arrival...
What Is AI Bad At?
Two days before an AI talk, my own AI filter filed the prep material under cold pitches, instantly and without a flicker of doubt. What that taught me about the four things AI is bad...
Amazon Put Its AI in Claude for Free. Did It Just Kill Seller Labs?
Amazon plugged Seller Assistant into Claude for free. My team's first reaction was "not great." Here is what it does, what "free" costs, and why the AI advisor you trust with your margins should work...
Does AI Make You Dumb?
A room full of people asked how to keep from getting dumb once AI does the daily work. My answer started with a paper map and my kids. Why the skill changes shape instead of...
Stop Asking AI Questions. Start Handing It Work.
A room full of people kept asking whether one enterprise chatbot could replace building agents. I answered with lists. Then someone in the audience settled it in one sentence. The difference between a chatbot and...