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Amazon FBA International Expansion: How to Scale Globally in 2025

A world map showing Amazon FBA international expansion, with dotted shipping lines connecting packages from the U.S. to other key marketplaces including Canada, Mexico, the UK, Germany, Italy, Japan, and Australia.

Feeling Stuck with Domestic-Only Sales?

If you’ve found traction selling on Amazon in the U.S., it’s natural to wonder what comes next. For 2025, the clearest opportunity is global expansion.

But let’s face it: selling internationally sounds complicated. Customs, taxes, compliance issues, international returns—there’s a lot to consider.

The good news is that Amazon has streamlined many of these challenges. With the right tools and strategy, international expansion through FBA is not only realistic but highly profitable.

Key Takeaways

  • Global FBA expansion in 2025 offers massive growth potential for Amazon sellers
  • Sellers should focus on localization, compliance, and smart logistics
  • The Genius Bundle by Seller Labs helps streamline global operations
  • Start with the most accessible markets and build out from there

Quick Guide: What You’ll Learn

Why Amazon FBA International Expansion Is a Smart Move in 2025

More Buyers, Less Competition

Amazon’s global selling program now supports sellers in over 20 countries. In 2025, the infrastructure and support for international sales have matured considerably.

Benefits of Going Global:

  • Reach new markets and customers across continents
  • Reduce dependency on U.S. sales trends
  • Diversify your revenue streams
  • Extend product lifecycle in newer markets

Challenges to Consider:

  • Navigating compliance and local regulations
  • Handling translation and localization
  • Managing international shipping and returns
  • Adapting advertising strategies for local marketplaces

With the right tools and strategy, these challenges are manageable.

Step 1: Choose the Right Market for Amazon FBA International Expansion

Not every international marketplace is the right fit for your brand or product. Consider these key factors when selecting your first global market:

  • Demand for your product in that country
  • Local competition and pricing dynamics
  • Language and cultural fit
  • Import taxes and regulatory considerations
  • Fulfillment costs and delivery expectations

Start small. Sellers often find the best initial traction in Canada, the UK, or Australia—markets that are English-speaking and relatively easy to enter.

Step 2: Register for Amazon’s Global Marketplaces

Through Seller Central, you can register for various marketplaces including:

  • Canada and Mexico (North America Unified Account)
  • UK, Germany, France, Italy, Spain
  • Japan, Australia, UAE, and others

Each marketplace requires identity and tax verification. Some may also require additional documentation or local tax registration.

Step 3: Prepare Your Listings for Localization

One of the biggest challenges in Amazon FBA international expansion is ensuring listings are correctly localized.

Localization Checklist:

  • Translate titles and bullet points accurately (not with generic tools)
  • Use local units of measurement (centimeters, kilograms)
  • Adapt pricing to local currency and norms
  • Research local keywords for backend SEO

While the Seller Labs Genius Bundle doesn’t currently offer region-specific keyword research, it does help international sellers track SKU profitability, manage ad campaigns, and automate messaging across multiple marketplaces

Step 4: Handle Global Logistics with FBA Export or NARF

Amazon gives sellers several options to fulfill international orders without setting up warehouses overseas.

Primary Options in 2025:

  • FBA Export – Amazon ships orders directly from your U.S. inventory
  • NARF (North America Remote Fulfillment) – Sell in Canada and Mexico using U.S. fulfillment centers
  • Pan-European FBA – Centralized storage and distribution within Europe
  • Amazon Global Logistics (AGL) – End-to-end freight forwarding and customs management

Choose based on your budget, volume, and market demand.

Step 5: Stay Compliant with International Regulations

Every country has unique import laws and tax requirements. As a seller, you’ll need to research:

  • Value Added Tax (VAT) or Goods and Services Tax (GST)
  • Product safety certifications
  • Local packaging and labeling laws
  • Import restrictions on certain product categories

Amazon offers VAT calculation services in certain regions, but it’s best to consult with a tax or compliance expert.

Step 6: Monitor Performance and Optimize Internationally

Once you’re selling globally, the work doesn’t stop. Ongoing success requires consistent monitoring and optimization.

Use the Seller Labs Genius Bundle to:

  • Track profitability by SKU and marketplace with SKU Economics
  • Automate and customize buyer messaging using Feedback Genius, with marketplace-specific templates
  • Forecast restock needs through the Restock App, based on historical sales performance
  • Optimize advertising campaigns in real time with Ad Genius

While it doesn’t handle listing translation or localized keyword research, the Genius Bundle gives you the visibility and control needed to scale efficiently across international marketplaces.

Pro Tips for Going Global in 2025

  • Test global expansion with your top-performing SKUs
  • Prioritize English-speaking markets first
  • Start with FBA Export or NARF before investing in foreign inventory
  • Be patient—growth may take time but can scale quickly
  • Track key performance metrics across ads, profits, restocks, and buyer messaging with Seller Labs tools to make informed decisions and reduce costly errors

FAQ: Amazon Global FBA Expansion in 2025

Which country should I expand into first?

Start with countries where demand exists for your product and logistics are straightforward. Canada and the UK are great starter markets.

Do I need separate Seller Central accounts for each marketplace?

Not always. Many marketplaces allow unified account access through the Global Selling program.

Is FBA Export available for all products?

Not all items are eligible. Check Amazon’s FBA Export restrictions list and ensure your products are compliant.

How do I handle returns internationally?

Amazon handles some returns via local drop-off centers, but be prepared for additional costs and slower processing.

Can I advertise my listings globally?

Yes, but you’ll need to set up separate campaigns per marketplace. Seller Labs Ad Genius supports international ad optimization.

Ready to Expand Internationally? Start with the Right Tools

Going global in 2025 is no longer a pipe dream—it’s a strategic advantage.

To scale efficiently, you need visibility into your performance, clarity on your margins, and automation to handle the complexity.

The Seller Labs Genius Bundle gives you the tools to grow your Amazon business — globally and profitably.

Track profits, manage ad campaigns, automate buyer messaging, and plan smarter restocks across marketplaces — all in one place.

Start your Free Trial Today!

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