Caroline Powell

Read blogs from Caroline Powell

Amazon recently hosted their second annual Amazon Accelerate conference. This entirely virtual event consists of keynote sessions, breakout sessions, and “networking huddles.” In Amazon’s own words: Amazon Accelerate is an annual seller conference hosted by...

When running an Amazon or eCommerce business, there’s a lot to keep up with. You have to ensure your listings are optimized based on changing shopper trends and seasonality. You need to optimize advertising campaigns...

Here for the Holidays: Your Checklist for Amazon Sales Success originally aired live on October 13, 2021. Information provided was accurate as of that date. We’ve reached another Q4, which means it’s time for holiday...

In eCommerce, we’ve been considering Amazon’s holiday season for months now. Planning inventory, strategizing sales and discounts, staffing…the list goes on. While there’s a lot that you need to do far in advance, you can...

This day and age, anyone can sell something on the internet. There are inexpensive courses that will teach you how to “flip” clearance items, or how to create your own product. It seems as though...

While brands can be successful on Amazon or other eCommerce channels, you will need a Facebook Ads Guide to truly grow your business. Our advertising experts, Bret Darby and Zack Van Nus, walk you through...

Our Other writers...

Joshua Topham

Head of Marketing

Savannah Alessi

Customer Success Manager

Lisa Jones

Head of Customer Success

Most Popular Blogs

Quick Summary Many sellers assume Amazon won’t catch a “friendly” touch in a message. In reality, Amazon uses AI to scan every message for persuasive wording, prohibited requests, and disallowed content. Even seemingly harmless phrases...

Key Takeaways Running an Amazon business means tracking sales, inventory, ad spend, fees, and profitability—daily. If you’re still downloading reports from Seller Central, copying data into spreadsheets, and trying to stitch it all together, you’re...

Imagine spending hours manually adjusting bids, pausing underperforming ads, and hunting for profitable keywords. For most Amazon sellers, this is a nightmare—but it doesn’t have to be. PPC automation has become essential in 2025, especially...

When shoppers land on your Amazon listing, they skim—fast. Your bullet points are prime real estate to convince them to click “Add to Cart.” Done right, they grab attention, showcase value, and work hand-in-hand with...

The Image Problem That’s Costing You Sales You might have the perfect product, a competitive price, and optimized keywords… but if your images aren’t up to Amazon’s standards, your listing could get suppressed or ignored.In...

Quick Answer:On Amazon, seller feedback rates you as a seller (shipping, service, order accuracy), while product reviews rate the product itself (quality, performance). Both affect Amazon SEO — seller feedback influences your account health and...