Getting started with Seller Labs PRO can be intimidating. Most sellers we speak with focus on one of the main features, leaving the others to become less important to their businesses. Keep in mind that the whole is greater than the sum of its parts. In this case, Seller Labs PRO is so much more than […]
On January 14, 2021, Amazon released a new report for advertisers! You can now access the Sponsored Products Impression Share Report to help you make sense of where it is best to spend your advertising dollars. Now, there was a Sponsored Brand Impression Share Report released a few months ago. Sponsored Brands are only available […]
Start Your Day (& Your Year) with Seller Labs originally aired live on Wednesday, January 13, 2021. It’s time to change the way you do business. That sounds crazy, right? You’ve spent months or maybe even years developing the process you have in play right now. However, when was the last time you evaluated it […]
Amazon product launches require Amazon sellers to be retail ready before getting initial sales. If you aren’t 100% retail ready, you’ll never show up on the first page of search results. In order to create the conditions for a successful product launch strategy, use these pro-tips and checklist items to cover all your bases. If […]
Here’s to wrapping up another year. In 2020, the eCommerce industry progressed leaps and bounds ahead of where it was “supposed” to be. With the world “shutting down” and driving massive numbers of consumers to online shopping, brands all over the world had to adapt. Some were successful while others struggled. Those struggles weren’t just […]
How To Win This Cyber 5 originally aired live on Wednesday, November 18, 2020. Information provided was up-to-date as of that date. Over the years, we’ve encountered many a seller who is unprepared or unsure of how to prepare for Amazon’s large sales holidays like Prime Day or Cyber 5. This year is no different, […]
The 2020 Prime Day was an event like no other (like the year as a whole). After months of “will it or won’t it?” Amazon quickly announced the impending Prime Day at the beginning of October, giving sellers mere weeks to prepare for this tentpole sales event. Those that hadn’t submitted a request for a […]
In the world of Amazon, there’s no shortage of data points. Between IPI (Inventory Performance Index), account health, product reviews, conversions, it’s hard to stay on top of it all. Chances are, you’ve gotten lost in Seller Central once or twice. Logically, looking at a smaller subset of data, like advertising data, should be less overwhelming. However, it’s still easy to get overwhelmed, especially when it comes to understanding which numbers mean what. Jeff Cohen, VP of Marketing, and Bret Darby, Account Director, take a deep dive into the key advertising data points you need to understand to make the most of your campaigns. You’ll also learn how these numbers work together to understand their fluctuations in tandem. A decreasing ACoS may result in an increasing TACoS. Jeff and Bret are also sharing their favorite advertising features inside Seller Labs Pro, PLUS their favorite reports from Seller Central.
It’s easy to get bogged down in all of the data points available to Amazon sellers, especially when it comes to Amazon Advertising metrics. Should you be watching your ACoS? TACoS? RoAS? CPC? What about conversion percentages? How do you know what really matters and what should inform your next steps? Watch Seller Labs VP of Marketing Jeff Cohen and Seller Labs Managed Services Account Manager Jeremy Crowe in a webinar all about separating the important numbers from the noise.
In light of the coronavirus pandemic, it is not business as usual, but how do you keep progressing in times like these? At every turning point in a business, the best place to go to is the data. Seriously, always return to the numbers. Data is powerful in telling you whether it's time to pivot or persevere. Is what you're currently doing serving your end goal? Have you even established your goals? For many sellers, the goal for now is to stay afloat. Be sure you're approaching your goals with a SMART mentality. Then, return to the numbers to see if you're headed in the right direction. Here's how.
Grab our Prime Day Preparedness Checklist to make sure you are. Plus, get a bonus Promotions Cheatsheet!
Effective Jan 17, Amazon announced their first FEE increases for 2023 and it is basically everything. Full details here. All exact % changes are noted as well.
In-depth video and blog post to follow. Subscribe to fee change updates here.
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