Amazon new product launches are not the same as product additions, releases, or refreshes. It takes a lot of work to ensure a successful Amazon product launch and not every product needs (or merits) the effort. In order to create the conditions for a successful launch, you need to juggle numerous items to ensure they are under control and optimized.
Use this Amazon new product launch checklist to help you cover all your bases and identify if there are any categories you are lacking in ahead of launch. If you can’t check “YES” to each question, you may need to re-evaluate your launch plan.
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