Despite the shift in customer spending habits and supply chain uncertainty, Amazon keeps developing new targeting opportunities for brands and retailers. However, staying at the forefront of the ever-emerging Amazon trends can be challenging, especially if you run your business unassisted. We are here to navigate you through the recent marketplace updates, programs, and top eCommerce industry trends to help you embrace those changes hassle-free, ultimately improving your business operations.
When it comes to making informed strategic decisions, having access to accurate data is a huge deal. Knowing how to interpret and implement these valuable assets is even more important. With that in mind, Amazon has made several updates to its Brand Analytics feature. Let's take a deep dive into the main metrics of the Amazon Brand Analytics Dashboard.
Like most Amazon businesses, you’re rushing to make sure all of your Q4 preparations are complete.
We’ve put together a handy guide navigating the best practices that you still have time to do, along with the things that are too late to get done.
To help brands grip shoppers' attention, Amazon offers an advanced content feature allowing you to add captivating descriptions to the product detail page — Amazon A+ Content. This article breaks down what A+ Content is, goes through basic content guidelines and restrictions, touches upon the main benefits of adding A+ Content to your listing, and uncovers best practices to showcase your product appealingly.
We are giving a retrospective to the biggest eCommerce event of the summer, Amazon Prime Day 2022, and sharing our best tips on how you can apply Prime Day learnings to your Amazon Business as we move into Q4 2022 shopping holidays.
In this article, we are drilling into one of Amazon's most heavily guarded secrets - the ranking algorithm - to more clearly highlight the developments and vividly summarize the A10 algorithm's key components that you should consider to rank higher on Amazon.