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Jeff Cohen

Jeff has more than 15 years of eCommerce experience. He is the Principal Evangelist of Advertising API at Amazon and a frequent keynote speaker at various business related conferences. He's widely regarded as an industry expert who is asked to share actionable intelligence on how Amazon works and how sellers can improve their business.

Posts by Jeff Cohen

The Amazon Flywheel: How to Sell for Beginners

So you want to become an Amazon Seller, eh? If you are serious about becoming an Amazon seller, you’ve got to learn the Amazon flywheel. The Amazon flywheel is a growth strategy that helps you and the marketplace succeed – together.  Given all of the restrictions of the Amazon Marketplace, it’s easy to feel unwelcome, […]

What Makes Successful Amazon Sellers?

The challenge that we as Amazon sellers face (rather, one of the many challenges that we face) is that our world is filled with noise, which makes it hard to discern who’s saying what and what’s worth listening to. This noise comes from the many Internet marketers, software companies, advertisers, and self-proclaimed gurus who are always telling us what we should do, why we should do it, and how working with them will make us a more successful seller. But what about the people who hustle hard and still fail? We never hear them sharing their stories, they come and go without anyone ever noticing. What makes the difference between success and failure in an Amazon seller?

Manufacturer Part Number [Updated 2021]

Online shopping has made getting such items much easier by connecting buyers with a world of previously out-of-reach sources. Often, the best places to find specific parts are direct from the manufacturer or from eBay. However, manufacturers often don't want to deal directly with consumers or they are reluctant to sell single parts, and eBay transactions sometimes leave buyers hanging with sketchy sellers and dud deals. This has created opportunity for Amazon sellers who are willing to dig into Manufacturer Part Number (MPN) and include this detail in their listings.

What's New With Google Shopping?

Last month Google announced a new Google Shopping experience to help customers discover and compare millions of products to find the best prices to buy online or from a store nearby.  Catch up with John Kennard, Strategic Partnerships at Google, and Jeff Cohen, Chief Relationship Officer at Seller Labs, as they discuss how and why Google is partnering with […]

Assessing the Amazon Selling Partner Summit: Chicago 2019

I recently attended the Chicago edition of the Amazon Selling Partner Summit, one of six sold-out events taking place in several cities around the U.S. this year. Amazon limits each event to 300 attendees or so, keeping the total to just 1,800 selling partners participating in these two-day conferences altogether. This summit, similar to the Amazon […]

Amazon Buyer Cycles: Identify Them with Quantify’s Product Dashboards

“Customer insights.” “Buyer’s journey.” “Buying cycles.” The language of today’s brand marketers and e-commerce gurus has shifted squarely to the data we can glean from online shoppers. And with more data available about buyers than ever before, it’s exciting to imagine taking advantage of all this information: how your buyers purchase, when they purchase, what […]

2019 Trends in Amazon Account Suspension and Brand Protection

Today I sat down with CJ Rosenbaum, Founding Partner and Managing Attorney at Amazon Sellers Lawyers. The firm represents sellers dealing with Amazon account suspension, policy violations, and intellectual property law. I wanted to cover three main topics with CJ: What he’s seeing in 2019 as the year takes shape. Trademarks and how to apply for […]


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