Posts by Jeff Cohen

The challenge that we as Amazon sellers face (rather, one of the many challenges that we face) is that our world is filled with noise, which makes it hard to discern who’s saying what and what’s worth listening to. This noise comes from the many Internet marketers, software companies, advertisers, and self-proclaimed gurus who are always telling us what we should do, why we should do it, and how working with them will make us a more successful seller. But what about the people who hustle hard and still fail? We never hear them sharing their stories, they come and go without anyone ever noticing. What makes the difference between success and failure in an Amazon seller?

Jeff Cohen 7 min read eCommerce

This blog post was originally contributed by Liran Hirschkorn, CEO and Founder at Incrementum Digital. Ironically, the hardest part of private label operations was once the easiest part. I’m talking about earning positive reviews on Amazon, of course.  Prior to March 2021, scoring reviews for the new sellers was possible through the Amazon Early Reviewer […]

Jeff Cohen 7 min read Amazon Reviews

Online shopping has made getting such items much easier by connecting buyers with a world of previously out-of-reach sources. Often, the best places to find specific parts are direct from the manufacturer or from eBay. However, manufacturers often don't want to deal directly with consumers or they are reluctant to sell single parts, and eBay transactions sometimes leave buyers hanging with sketchy sellers and dud deals. This has created opportunity for Amazon sellers who are willing to dig into Manufacturer Part Number (MPN) and include this detail in their listings.

Jeff Cohen 8 min read eCommerce

Get an Amazon review checker to protect your reputation as a great seller. Prompt responses to negative feedback build a strong brand.

Jeff Cohen 4 min read Amazon Reviews

Seller Central is full of information & tools. However, it can be difficult to navigate. Use these quick links to cut through the noise.

Jeff Cohen 11 min read eCommerce

I recently attended the Chicago edition of the Amazon Selling Partner Summit, one of six sold-out events taking place in several cities around the U.S. this year. Amazon limits each event to 300 attendees or so, keeping the total to just 1,800 selling partners participating in these two-day conferences altogether. This summit, similar to the Amazon […]

Jeff Cohen 7 min read Amazon Seller News

“Customer insights.” “Buyer’s journey.” “Buying cycles.” The language of today’s brand marketers and e-commerce gurus has shifted squarely to the data we can glean from online shoppers. And with more data available about buyers than ever before, it’s exciting to imagine taking advantage of all this information: how your buyers purchase, when they purchase, what […]

Jeff Cohen 3 min read Amazon Seller Tools