The Ultimate Guide to Amazon Seller Central Answers and Tools

Amazon Seller Central holds an astonishing amount of information while providing sellers with crucial tools for account maintenance and business growth. However, Seller Central can prove difficult to navigate when seeking that information and it can be cumbersome when utilizing those tools. 

If you don’t know exactly what you’re looking for or where to find it, it’s easy to get lost in the Amazon Seller Central labyrinth. When you do finally emerge, you may find yourself still lacking the resources you came for and having lost precious time in the process.

To help you get to exactly what you need from Amazon Seller Central — quickly, directly, and without frustration — we’ve put together our guide to the best of Seller Central. Within this guide, you’ll find links to the most-useful pages, tools, and resources available as well as some hidden gems. Bookmark some, bookmark all, or just bookmark this page so you can skip the Seller Central rigmarole and get exactly what you need to save time, increase profitability, and stay up to date on Amazon policies.

Amazon Seller Central Starts Here: General Account Must-Save Pages

This is your hub for your seller services, business information, tax info, login credentials, and everything else that you need in order to be on file as an Amazon seller. Keep it updated!

Daily Doings: Use Amazon Seller Central for Orders, Notifications, Account Health

Avoid surprises. Know exactly what’s flowing in from customers and how your account is performing. Keep up with this diligently so you can create smooth transactions and address any issues that could compromise your account or good standing as an Amazon seller. Mark these pages in Amazon Seller Central and visit them often.

Sales Tracking Pages to Bookmark

  • The Sales Dashboard interface is outdated and anything but glamorous in terms of visuals. However, it is essential in terms of the business reports it allows you to run and the information it delivers. Learn more with the Business Reports Glossary.
  • If you’re a member of the Amazon Brand Registry, you can get a lot more insight into your sales by using Brand Analytics, which includes the the Amazon Search Terms Report, Demographics Report, Item Comparison Report, Alternate Purchase Report, Market Basket Report, and Repeat Purchase Behavior Report.

Payments Pages to Save

As Big Worm told Smokey in the film Friday, “Playing with my money is like playing with my emotions.” Indeed. And you certainly do not want Amazon playing with either. Amazon Seller Central can help you make sure you’re getting what’s due to you and also not accruing any strange charges. 

Add These Inventory Management Pages

  • Inventory Dashboard: This page is a collection of cards that give you a quick summary of your key inventory metrics and highlights opportunities to improve inventory efficiency and in-stock performance. 
  • Amazon Seller Central’s new Inventory Performance tool is a great way to quickly visualize your inventory situation and determine next steps.
  • Manage Your Inventory: The Manage Inventory page provides you with tools for searching, viewing, and updating your product and inventory listing information. More info at the Create and Manage Inventory Help Page.
  • Restock Inventory. This tool provides recommendations on products to restock, suggested replenishment quantities, and ship-by dates. Enter variables such as lead time and case pack quantities so you can get customized recommendations. Check the Restock Inventory Help Page for more information.
  • Bonus Resource: The new Listing Quality Dashboard on Amazon Seller Central can help you find opportunities to optimize your product listings.

Pricing Your Products: Pages to Save on Amazon Seller Central

Amazon Advertising Bookmarks to Add

Advertising has become a key component of the Amazon seller success model. Keep up with your campaigns as well as new information and offerings.

Keep Communication, Customer Service, and Your Seller Reputation Top of Mind

As you likely know, Amazon is all about the customer. That means that you need to be on top of your customer service game because just a few errors or misunderstandings can negatively affect your account’s standing. Use Amazon Seller Central wisely and stay up to date on messaging policy changes. Be vigilant about your Buyer-Seller Messaging, chargebacks, A-z Claims, and seller feedback so that you can nip any issues in the bud. 

FBA Frequently Needed Pages

For many Amazon sellers, the Fulfillment by Amazon program is the essence of their eCommerce business. FBA offers a lot of benefits, but with those comes a lot of policy, procedure, and potential to incur lots of fees that eat into seller profitability. Keep these FBA-related pages and tools bookmarked for easy access.

How to Contact Amazon Should Always Be Handy

Contacting Amazon and getting a timely individual response is notoriously difficult and frustrating. Follow the Contact Amazon protocol and try to find an already-documented answer. Doing so will save you time and frustration. If you can’t find help for your issues or answers to your questions within Seller Central, reach out to Amazon via the direct contact form and be sure to select the option that best matches your inquiry. Doing so will help get your message to the right support department as opposed to simply sending an email and hoping that someone can help you. To see responses and keep track of your request history, bookmark the Case Log.

The Nitty Gritty: Income Tax and Sales Tax Info to Keep to Bookmark

No one likes collecting sales tax or paying income tax. Certainly the road to online tax collection has been a rocky one that is anything but universal or easily understood. Keep these Seller Central tax-related pages handy so you can have peace of mind that you’re handling sales tax and income tax correctly.

Additional Resources to Save: Policies, Agreements, Help, Answers, and Education

Amazon Seller Central has some excellent resources to help sellers be successful on the Amazon Marketplace. It also provides lots of opportunities to upskill through training and to find help from Amazon employees and fellow sellers. Here are a few to keep on file for use as you need.

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