[Tip Sheet] 4 Tips for Maximizing Amazon PPC
In today’s ultra-competitive Amazon environment, it’s not enough to just run ads. To win the placements that will get your products in front of the right buyers and convert, you have to create Amazon PPC campaigns that are lean, mean, and sure to get seen.
How Do You Communicate with Amazon? The (Relatively) New Case of the Pre-POA (Plan of Action)
This blog post was originally contributed by Chris McCabe, a former Amazonian and an Amazon Seller Consultant at ecommerceChris.com. Interested in Pre-POA, Amazon communication best practices, and how to avoid seller suspensions? Read on. Some sellers see the new Plan of Action requests as evidence of Amazon’s seriousness surrounding the “Pre-Suspension POA” process. How do […]
Amazon Seller Strategy – Fighting Counterfeiters on the Amazon Platform
In 23 years, Amazon has evolved from a website that merely sold books, to the largest e-commerce platform in the world. Today, fifty cents out of every dollar exchanged online is spent on the Amazon platform. As the Amazon platform has expanded, so have the opportunities for Amazon sellers. Amazon is constantly adding to their […]
Understanding Amazon Sponsored Products & Sponsored Brands Ads Placements
UPDATE: On September 5, 2018, Amazon consolidated all of its advertising offerings into a single program. In addition to the consolidation under the Amazon Advertising umbrella, the “Sponsored Brands Ads” program title was changed to “Sponsored Brands Ads.” This is a recap from a Facebook Live event we did with Seller Labs founder and CEO, […]
Amazon FBA Sellers Can Take Advantage of a New Sales Tax Amnesty
Amazon sellers can mitigate the possibility of paying backdated sales taxes to 14 now 25 U.S. states (well, 24 and the District of Columbia) through an amnesty program. The catch is that sellers will need to register for a sales tax permit in each of the 23 participating states between August 17 and October 17, 2017 November […]
How Brands Maintain Control and Create Profits on the Amazon Channel Webinar Recap
This a recap from the How Brands Maintain Contol and Create Profits on the Amazon Channel webinar with special guest James Thomson from Buy Box Experts and the Prosper Show. Please watch the replay to hear the Q&A at the end. The main point of the webinar was that sellers need to be thinking about how their brand […]
Amazon Brand Registry Update from Boost with FBA Seller Summit
If you sell on Amazon, and you’re reading this, you probably heard about the company’s first seller summit, Boost with FBA. The summit was held this past week, June 27-28, in New York City. About 1,500 attendees were present, and we had someone there live streaming the entire event. In our opinion, much of the […]
Five Questions and Answers to Help Global Amazon Sellers Overcome Universal Obstacles
This blog post was originally contributed by Chris McCabe, a former Amazonian and an Amazon Seller Consultant at ecommerceChris.com. As Amazon regulations become increasingly plentiful and restrictive, many sellers have begun to feel that ever more of their business is at risk. It doesn’t take much to end up on the wrong side of a […]
The Ins and Outs of Amazon Sponsored Products: Getting Started
Amazon Sponsored Products is a pay-per click advertising platform available to Amazon sellers for Marketplace and Vendor Express. Sponsored Products allows sellers to get new products—or any that are winning the Buy Box—on page 1 of an Amazon search engine results page. It allows sellers to target ads to shoppers based on keywords within customer […]
The Drop Shipping Experiment: Buying from eBay
Selling online means opportunity for sellers everywhere. Whether it’s Amazon, eBay or somewhere in between, sellers are squeezing profits out of products with a variety of tactics. Sellers range from multinational brands, private label, resellers, arbitrageurs and drop shippers. A recent story on NPR about Internet middlemen shed some light on the selling practice known […]
Amazon Brand Gating Policy Update
Amazon will now be charging a non-refundable, one-time application fee of $1,000 to $5,000 for third-party merchants to sell popular brands on its site. And even then, merchants aren’t guaranteed access without the necessary documentation proving permission to sell from the brands. Ecommerce Bytes reported on the Amazon brand gating policy update and was able to […]
