Lisa Jones is a seasoned Amazon strategist and content creator at Seller Labs with 9+ years of deep industry expertise. She spent nearly a decade on the leadership team of an 8-figure Amazon business, managing listing optimization and product research operations that directly impacted growth. Now, she leverages that hands-on experience to create high-impact content that helps sellers scale smarter, faster, and more profitably.
Follow Lisa’s insights to stay ahead of marketplace trends and take action with confidence.
“You won’t beat AI by ignoring it. You’ll beat your competitors by using it better, faster, and smarter than they do.”— An Amazon Seller after losing a badge overnight Chapter One: The Wake-Up Call Imagine...
When Amazon Silence Hurts Your Sales Imagine this: One of your best-performing listings suddenly disappears without warning. You reach out to Amazon Seller Support, explain everything clearly, and wait. Days pass. No resolution. Your sales...
Amazon’s latest test feature—“Hear the Highlights”—isn’t just another flashy update for shoppers. It’s a clear signal that voice-first ecommerce is on the rise, and sellers who prepare now will have a powerful edge. Powered by...
Thinking about starting your Amazon business in 2025? You’re not alone—and you’re right on time. With over 300 million active Amazon users and third-party sellers now driving over 60% of all product sales, selling on...
The Trump administration has doubled tariffs on steel and aluminum imports to 50%, effective May 30, 2025. While the policy is framed around national security and revitalizing U.S. manufacturing, it has ripple effects across nearly...
Imagine this: You’re an Amazon seller, and your best-selling product just went out of stock—again. Your PPC costs are rising. You’re buried in support tickets. And you just found out your overseas freight costs jumped...
📈 Why Scaling Amazon Feels Overwhelming (and How to Fix It) Every Amazon seller eventually hits the same wall: The truth? Scaling isn’t about selling more products — it’s about building systems that save time,...
As an Amazon seller, choosing the right fulfillment method can make or break your business. Fulfillment by Amazon (FBA) offers a powerful solution that simplifies logistics, but it can be overwhelming for new sellers. In...
📦Why Q4 Inventory Is Different (and Risky) Every Amazon seller dreams of Q4 profits — but too many watch them vanish because of stockouts, storage fees, or January return chaos. It happens every year: sellers...
💰 Why Amazon Profit Tracking Matters Whether you’re a new Amazon seller with a handful of SKUs or a seasoned brand running hundreds, one question unites everyone: 👉 “Am I actually making money on each...
Key Takeaways: The Struggle Amazon Sellers Face You’ve launched your products, optimized your listings, and started making sales—but why does it feel like you’re constantly fighting for every customer? The truth is, without brand-building, you’re...
🔥 Unlock Your Amazon Growth Potential with These Must-Attend Events Want to stay competitive and profitable on Amazon in 2025? Attending the right conferences is one of the smartest investments you can make. These events...
