Lisa Jones is a seasoned Amazon strategist and content creator at Seller Labs with 9+ years of deep industry expertise. She spent nearly a decade on the leadership team of an 8-figure Amazon business, managing listing optimization and product research operations that directly impacted growth. Now, she leverages that hands-on experience to create high-impact content that helps sellers scale smarter, faster, and more profitably.
Follow Lisa’s insights to stay ahead of marketplace trends and take action with confidence.
Quick Answer:On Amazon, seller feedback rates you as a seller (shipping, service, order accuracy), while product reviews rate the product itself (quality, performance). Both affect Amazon SEO — seller feedback influences your account health and...
Everything serious Amazon sellers wish they knew before choosing their first tool Key Takeaways: Why Most Amazon Sellers Choose the Wrong Software First The majority of new Amazon sellers don’t choose software—they default to it....
Navigate the August 2025 import tax updates, protect your margins, and outsmart your competitors fast. It’s August 2025. Tariffs Are Live—and They’re Hitting Your Bottom Line If you’re an Amazon seller and your sourcing strategy...
Selling on Amazon in 2025 looks easier than ever—until you try to figure out how much you’re actually making. Your sales look great. But when the payouts arrive, it doesn’t add up. Where’s all the...
Prime Day 2025 was supposed to break records. Instead, it broke expectations—and not in a good way. 🛒 U.S. Day 1 sales dropped by 41% compared to 2024 (BDSN). Once-reliable bestsellers vanished from top rankings....
Amazon advertising used to feel like a secret code only big brands could crack. Now in 2025, it’s not just accessible—it’s essential. If you’re launching a product on Amazon and skipping PPC, you’re not invisible....
📈 Every Amazon seller has experienced this moment: you finally launch a product you’ve researched, sourced, and prepared. You set up your first Sponsored Products campaigns. You hit “Save.” And then Amazon hits you with...
🤖 Quick Summary Google’s new AI Overviews and ChatGPT search are shifting consumer behavior — and Amazon sellers who only optimize for Amazon SEO are now losing visibility. To win in 2025–2026, sellers must: This...
🛡️ A Seller’s Nightmare: When One Sale Shuts Down Everything Every Amazon seller risks facing a counterfeit claim — even when the product is completely genuine. In a real seller case, a legitimate Super Nintendo...
🔍 The Question Every Seller Asks: “How do I check my competitor’s traffic sources?” If you’ve ever asked the same thing, you’re not alone. Every Amazon seller — from private label beginners to seven-figure brands...
💰 The Pain Every Amazon Seller Knows You check your Seller Central dashboard. Traffic looks fine. Ads are running. But your payout feels light — again. You dig into reports, jump between tabs, and still...
💰 Black Friday and Cyber Monday are once again shaping up to be record-breaking events on Amazon. But this year, sellers face new challenges: higher fees, more competition, and AI-driven ads that make it easier...
