Lisa Jones is a seasoned Amazon strategist and content creator at Seller Labs with 9+ years of deep industry expertise. She spent nearly a decade on the leadership team of an 8-figure Amazon business, managing listing optimization and product research operations that directly impacted growth. Now, she leverages that hands-on experience to create high-impact content that helps sellers scale smarter, faster, and more profitably.
Follow Lisa’s insights to stay ahead of marketplace trends and take action with confidence.
The shipping container didn’t budge. Three weeks of delays. A price increase that wiped out the seller’s margin. And no clear answer—just uncertainty. That was the reality for many Amazon sellers navigating the tangled mess...
“It’s not just about listing your product anymore—it’s about bringing it to life.” In 2025, selling on Amazon means competing in a marketplace driven by scrolls, swipes, and split-second decisions. A killer headline? Helpful. A...
What if one small badge could double your conversions? In 2025, Amazon badges aren’t just decoration — they’re decisive. From the Best Seller and Amazon’s Choice badges to new program-driven badges like Climate Pledge Friendly...
“You won’t beat AI by ignoring it. You’ll beat your competitors by using it better, faster, and smarter than they do.”— An Amazon Seller after losing a badge overnight Chapter One: The Wake-Up Call Imagine...
When Amazon Silence Hurts Your Sales Imagine this: One of your best-performing listings suddenly disappears without warning. You reach out to Amazon Seller Support, explain everything clearly, and wait. Days pass. No resolution. Your sales...
Amazon’s latest test feature—“Hear the Highlights”—isn’t just another flashy update for shoppers. It’s a clear signal that voice-first ecommerce is on the rise, and sellers who prepare now will have a powerful edge. Powered by...
🚚 Key Takeaways From “SurePost” to “Ground Saver” — What Sellers Need to Know In early 2025, UPS rebranded SurePost® as UPS Ground Saver®, marking a major update to its domestic economy service. While the...
If you’ve ever seen a product explode in popularity overnight thanks to a viral video and wondered “how can I make that happen for my own listings?”, you’re in the right place. This blog is...
📈 Quick Summary: What’s Changing and Why It Matters Amazon’s Statement The Real Impact for Sellers “Average increase of $0.08 per unit.” Comes straight from your profit, not your sale price. “Less than 0.5% of...
🇨🇳 A Major Policy Shift Becomes Reality After months of speculation, Amazon has confirmed it will begin sharing quarterly tax data on China-based sellers with the State Administration of Taxation (SAT). The first report—covering Q3...
🔄 Key Takeaways Why ICAP Works Last Q4, a home-goods brand swore they had a “conversion problem.” Ads on. Budgets big. Sales flat. The ICAP funnel revealed the truth in 60 seconds: Buy Box ownership...
🛡️ The Hidden Game Behind Amazon Account Health You might have perfect metrics on your Seller Central dashboard — yet still find yourself facing suppressed listings, delayed approvals, or a sudden drop in Buy Box...
