Lisa Jones is a seasoned Amazon strategist and content creator at Seller Labs with 9+ years of deep industry expertise. She spent nearly a decade on the leadership team of an 8-figure Amazon business, managing listing optimization and product research operations that directly impacted growth. Now, she leverages that hands-on experience to create high-impact content that helps sellers scale smarter, faster, and more profitably.
Follow Lisa’s insights to stay ahead of marketplace trends and take action with confidence.
📉 Noticing fewer impressions, declining sales, or poor ad performance on Amazon? It might not be your price, your product, or even your reviews. It could be Amazon product title suppression—and it’s quietly costing sellers...
♻️Customer returns don’t have to mean revenue loss. With Amazon’s FBA Grade and Resell program, your returned inventory gets a second chance—and when paired with Seller Labs tools, you can make every relist count. 🎥...
📦 Amazon just reintroduced restock limits—and it’s already disrupting FBA operations for sellers across the board. Here’s what’s changing, how it affects your business, and what you can do to stay in control with Seller...
A Temporary Break in the Tariff Storm In a surprise development on May 12, 2025, the United States and China agreed to temporarily slash tariffs by more than 50% for 90 days. While the move...
🛑 Still stuck on page two? You’re not alone. In 2025, visibility on Amazon doesn’t come from keywords alone—it comes from what you do outside the marketplace. Let’s break down why external traffic is now...
🕓 More days. More buyers. More risk if you’re not ready. 🧠 Prime Day Isn’t Expanding—It’s Evolving In 2025, Amazon isn’t just extending Prime Day from 2 to 4 days—they’re rewriting the seller playbook. This...
Quick Summary Many sellers assume Amazon won’t catch a “friendly” touch in a message. In reality, Amazon uses AI to scan every message for persuasive wording, prohibited requests, and disallowed content. Even seemingly harmless phrases...
Key Takeaways Running an Amazon business means tracking sales, inventory, ad spend, fees, and profitability—daily. If you’re still downloading reports from Seller Central, copying data into spreadsheets, and trying to stitch it all together, you’re...
Imagine spending hours manually adjusting bids, pausing underperforming ads, and hunting for profitable keywords. For most Amazon sellers, this is a nightmare—but it doesn’t have to be. PPC automation has become essential in 2025, especially...
When shoppers land on your Amazon listing, they skim—fast. Your bullet points are prime real estate to convince them to click “Add to Cart.” Done right, they grab attention, showcase value, and work hand-in-hand with...
The Image Problem That’s Costing You Sales You might have the perfect product, a competitive price, and optimized keywords… but if your images aren’t up to Amazon’s standards, your listing could get suppressed or ignored.In...
Quick Answer:On Amazon, seller feedback rates you as a seller (shipping, service, order accuracy), while product reviews rate the product itself (quality, performance). Both affect Amazon SEO — seller feedback influences your account health and...
