Maria Navolykina

Read blogs from Maria Navolykina

Did you know that the butterfly species’ spicebush swallowtail turns green and develops eye spots so that it resembles the head of a smooth green snake? While animals use mimicration in wildlife, entrepreneurs apply imitation...
Do you remember Alice in the world behind the looking-glass, trying to believe as many as six impossible things before breakfast? Much like Lewis Carroll's character, your targeted audience is reluctant to believe in flowery...
What is the first thing you visualize upon hearing the "Just do it" slogan, skillfully coined by the American advertising guru Dan Wieden? Such brand behemoths like Nike and Puma clambered their way to a...
The Amazon Buy Box is special real estate given to an offer on an ASIN’s product page. The Buy Box solves the “too many options” problem by separating the featured offer from the other offers...

This blog post was originally contributed by Sarah Snyder-Castañeda, a Digital Marketing Consultant. Back in October 2019, Amazon released a tool for sellers called Amazon Posts. If you haven’t explored it yet, now is a...

Retail arbitrage has been a successful Amazon business strategy for years. It’s not uncommon to hear about someone earning a ridiculous return on investment in a short amount of time doing it. But retail arbitrage...

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Most Popular Blogs

💰 Why This Matters If you’re selling through FBA, you’ll see holiday peak fulfillment fees automatically applied between October 15, 2025, and January 14, 2026. These fees cover Amazon’s increased operating costs during the high-volume...

📈 Why Scaling Amazon Feels Overwhelming (and How to Fix It) Every Amazon seller eventually hits the same wall: The truth? Scaling isn’t about selling more products — it’s about building systems that save time,...

As an Amazon seller, choosing the right fulfillment method can make or break your business. Fulfillment by Amazon (FBA) offers a powerful solution that simplifies logistics, but it can be overwhelming for new sellers.  In...

📦Why Q4 Inventory Is Different (and Risky) Every Amazon seller dreams of Q4 profits — but too many watch them vanish because of stockouts, storage fees, or January return chaos. It happens every year: sellers...

💰 Why Amazon Profit Tracking Matters Whether you’re a new Amazon seller with a handful of SKUs or a seasoned brand running hundreds, one question unites everyone: 👉 “Am I actually making money on each...

Key Takeaways: The Struggle Amazon Sellers Face You’ve launched your products, optimized your listings, and started making sales—but why does it feel like you’re constantly fighting for every customer? The truth is, without brand-building, you’re...