Maria Navolykina

Read blogs from Maria Navolykina

Unless you’ve been using an Amazon selling playbook from 2007, you’re probably aware of the advent of Amazon Sponsored Products and Sponsored Brands advertising. And much like jumping into a lake on a hot summer’s...
Amazon PPC dayparting, (also known as ad scheduling) gives sellers the power to control when ads run and for how long by having your ad campaigns displayed only at certain times. Increase your Amazon sales...

Amazon’s beta Templated Messaging feature for Buyer-Seller Messaging in Seller Central is aimed at improving the buying and selling experience with standardized messages. Whenever Amazon changes anything inside of Seller Central, the collective selling community’s...

In an attempt to protect buyer privacy and enhance customer satisfaction, Amazon has begun rolling out Customer Phone Number Anonymization. This new addition to the Amazon Terms of Service is a supplement to “Appropriate Treatment...

Amazon data without goals is like trying to sip water from a fire hose. When sellers define their business goals, they’ll be able to couple them with the right data. We hear an awful lot...

In gearing up for our Resonate 2019 conference in May, we’re shining the spotlight on presenter and long-time Seller Labs client Liz LaVallee of The Vermont Teddy Bear Company. Liz is Director of Online Marketplace...

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Head of Marketing and Customer Success

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Content Marketing Analyst

Most Popular Blogs

📈 Every Amazon seller has experienced this moment: you finally launch a product you’ve researched, sourced, and prepared. You set up your first Sponsored Products campaigns. You hit “Save.” And then Amazon hits you with...

🤖 Quick Summary Google’s new AI Overviews and ChatGPT search are shifting consumer behavior — and Amazon sellers who only optimize for Amazon SEO are now losing visibility. To win in 2025–2026, sellers must: This...

🔍 The Question Every Seller Asks: “How do I check my competitor’s traffic sources?” If you’ve ever asked the same thing, you’re not alone. Every Amazon seller — from private label beginners to seven-figure brands...

💰 The Pain Every Amazon Seller Knows You check your Seller Central dashboard. Traffic looks fine. Ads are running. But your payout feels light — again. You dig into reports, jump between tabs, and still...

💰 Black Friday and Cyber Monday are once again shaping up to be record-breaking events on Amazon. But this year, sellers face new challenges: higher fees, more competition, and AI-driven ads that make it easier...