Maria Navolykina

Read blogs from Maria Navolykina

3 Amazon PPC Management Tactics for Prime Day 2019

Unless you’ve been using an Amazon selling playbook from 2007, you’re probably aware of the advent of Amazon Sponsored Products and Sponsored Brands advertising. And much like jumping into a lake on a hot summer’s...

[Tip Sheet] 4 Amazon PPC Dayparting Tips to Improve Sponsored Products Ads

Amazon PPC dayparting, (also known as ad scheduling) gives sellers the power to control when ads run and for how long by having your ad campaigns displayed only at certain times. Increase your Amazon sales...

The Basics of Amazon’s Templated Buyer-Seller Messaging Feature

Amazon’s beta Templated Messaging feature for Buyer-Seller Messaging in Seller Central is aimed at improving the buying and selling experience with standardized messages. Whenever Amazon changes anything inside of Seller Central, the collective selling community’s...

Amazon Terms of Service Update: Customer Phone Number Anonymization

In an attempt to protect buyer privacy and enhance customer satisfaction, Amazon has begun rolling out Customer Phone Number Anonymization. This new addition to the Amazon Terms of Service is a supplement to “Appropriate Treatment...

Set Goals to Inform Your Amazon Data—And Not the Other Way Around

Amazon data without goals is like trying to sip water from a fire hose. When sellers define their business goals, they’ll be able to couple them with the right data. We hear an awful lot...

Case Study: Vermont Teddy Bear’s Success

In gearing up for our Resonate 2019 conference in May, we’re shining the spotlight on presenter and long-time Seller Labs client Liz LaVallee of The Vermont Teddy Bear Company. Liz is Director of Online Marketplace...