Will Marcotte

Read blogs from Will Marcotte

Like most Amazon businesses, you’re rushing to make sure all of your Q4 preparations are complete. We’ve put together a handy guide navigating the best practices that you still have time to do, along with...
Amazon Sponsored Products campaign organization is a surprisingly overlooked aspect of Amazon PPC strategy. While you could just toss all of your products into one big auto-target campaign, dust your hands off, and call it...

Have you looked at our Amazon holiday calendar lately? Black Friday and Cyber Monday are just around the corner, ready to reward the prepared, and punish the unready. While you may feel that 2019 has gotten away...

Amazon Q4 holiday sales have never been more competitive. Read our tip sheet for actionable tactics that deliver measurable wins....

Our Other writers...

Joshua Topham

Head of Marketing

Savannah Alessi

Customer Success Manager

Lisa Jones

Head of Customer Success

Most Popular Blogs

Quick Summary Many sellers assume Amazon won’t catch a “friendly” touch in a message. In reality, Amazon uses AI to scan every message for persuasive wording, prohibited requests, and disallowed content. Even seemingly harmless phrases...

Key Takeaways Running an Amazon business means tracking sales, inventory, ad spend, fees, and profitability—daily. If you’re still downloading reports from Seller Central, copying data into spreadsheets, and trying to stitch it all together, you’re...

Imagine spending hours manually adjusting bids, pausing underperforming ads, and hunting for profitable keywords. For most Amazon sellers, this is a nightmare—but it doesn’t have to be. PPC automation has become essential in 2025, especially...

When shoppers land on your Amazon listing, they skim—fast. Your bullet points are prime real estate to convince them to click “Add to Cart.” Done right, they grab attention, showcase value, and work hand-in-hand with...

The Image Problem That’s Costing You Sales You might have the perfect product, a competitive price, and optimized keywords… but if your images aren’t up to Amazon’s standards, your listing could get suppressed or ignored.In...

Quick Answer:On Amazon, seller feedback rates you as a seller (shipping, service, order accuracy), while product reviews rate the product itself (quality, performance). Both affect Amazon SEO — seller feedback influences your account health and...