Will Marcotte

Read blogs from Will Marcotte

Like most Amazon businesses, you’re rushing to make sure all of your Q4 preparations are complete. We’ve put together a handy guide navigating the best practices that you still have time to do, along with...
Amazon Sponsored Products campaign organization is a surprisingly overlooked aspect of Amazon PPC strategy. While you could just toss all of your products into one big auto-target campaign, dust your hands off, and call it...

Have you looked at our Amazon holiday calendar lately? Black Friday and Cyber Monday are just around the corner, ready to reward the prepared, and punish the unready. While you may feel that 2019 has gotten away...

Amazon Q4 holiday sales have never been more competitive. Read our tip sheet for actionable tactics that deliver measurable wins....

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Most Popular Blogs

🤖 Quick Summary Google’s new AI Overviews and ChatGPT search are shifting consumer behavior — and Amazon sellers who only optimize for Amazon SEO are now losing visibility. To win in 2025–2026, sellers must: This...

🔍 The Question Every Seller Asks: “How do I check my competitor’s traffic sources?” If you’ve ever asked the same thing, you’re not alone. Every Amazon seller — from private label beginners to seven-figure brands...

💰 The Pain Every Amazon Seller Knows You check your Seller Central dashboard. Traffic looks fine. Ads are running. But your payout feels light — again. You dig into reports, jump between tabs, and still...

💰 Black Friday and Cyber Monday are once again shaping up to be record-breaking events on Amazon. But this year, sellers face new challenges: higher fees, more competition, and AI-driven ads that make it easier...

⚙️ Since launching the Amazon MCP Server, sellers have already started transforming how they interact with their data. Instead of juggling endless reports and dashboards, they’re now asking AI for instant answers powered by their...