Posts by Seller Labs

Getting Started with Amazon PPC: Your Guide to Sponsored Advertising

As an Amazon merchant, you’ve likely at least dabbled with Amazon Advertising. But given that Amazon Advertising is now considered one of the big-three digital ad platforms (Google and Facebook being the other two), dabbling simply isn’t enough. The game has changed and the question is no longer: “Are you using Amazon Advertising?” but instead: “How well are you using Amazon Advertising?” Download this whitepaper to learn how to get started with Amazon sponsored ads.

ICYMI: Amazon Seller News, Updates, Events, Resources, and More to Help You Sell Better

Every week we round up the most-important, most-interesting, most-relevant, and sometimes most-bizarre news for and about Amazon sellers. Check in each Friday afternoon to catch up on what’s making news this week. Amazon policy changes, FBA, logistics, fees, expansions, counterfeits, advertising and PPC, black-hat tactics, law and government involvement, warehouses and workers, privacy and data usage, intellectual property, seller liability, Prime Day, Q4 prep . . . if it’s news that affects Amazon sellers, you’ll find it here.

How to Get Reviews on Amazon and Improve Your Amazon Seller Feedback

Every eCommerce entrepreneur wants to know how to get reviews on Amazon. And rightfully so, reviews not only fuel rankings in Amazon’s search results, they are a difference-maker when it comes to whether or not a customer buys your product. However, getting Amazon reviews is the tip of the iceberg when it comes to the often-misunderstood buyer-seller communication on Amazon. Get the full story (and more seller feedback and product reviews while respecting Amazon’s rules).

The Amazon Buy Box (and How to Win It) Explained

The Amazon Buy Box is special real estate given to an offer on an ASIN’s product page. The Buy Box solves the “too many options” problem by separating the featured offer from the other offers so that the buyer sees what Amazon deems the best deal (not always the cheapest). The Buy Box is an effective solution. It stands out and the offer featured there accounts for over 90% of purchases on Amazon. Needless to say, for Amazon sellers, having their offer featured in the Buy Box is enormously important.

Amazon Communications Policy Changes & Buyer-Seller Messaging Updates [September 2020]

With every rule change from Amazon, sellers struggle to understand and comply with the new information. What’s okay to do? What’s not okay? What could lead to suspension? At Seller Labs, we understand and we’re here to make this Amazon communications policy update as clear as possible. First thing to know: We’re really excited about the update for two reasons: 1) Amazon has made it clear that you can ask buyers for reviews. We’ve always understood this to be true, but the latest update explicitly says it. Once again: YES, YOU CAN ASK A BUYER FOR A REVIEW. 2) Amazon has made it clear that you can use Seller Labs Pro, powered by Feedback Genius, to communicate with buyers. The new rules state that you can use an approved third-party application listed in the Marketplace Appstore. Seller Labs Pro is absolutely approved. To be clear: YES, YOU CAN USE FEEDBACK GENIUS TO ASK A BUYER FOR A REVIEW.

7 Feedback Genius Tips to Help You Optimize Your Buyer-Seller Messaging

The Seller Labs Pro Communication Center Powered by Feedback Genius is a powerful tool for getting crucial Amazon product reviews and seller feedback to grow your online business. Getting set up with the software is quick and easy, but you need to take the time to fully understand its capabilities. To help you get the most from your Buyer-Seller Messaging, we’ve compiled a list of seven key Feedback Genius tips.

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The Ultimate Guide to Amazon Seller Central Answers and Tools

Amazon Seller Central holds an astonishing amount of information while providing sellers with crucial tools for account maintenance and business growth. However, Seller Central can prove difficult to navigate when seeking that information and it can be cumbersome when utilizing those tools. If you don’t know exactly what you’re looking for or where to find it, it’s easy to get lost in the Amazon Seller Central labyrinth. To help you get to exactly what you need from Amazon Seller Central — quickly, directly, and without frustration — we’ve put together our guide to the best of Seller Central. Within this guide, you’ll find links to the most-useful pages, tools, and resources available as well as some hidden gems. Bookmark some, bookmark all, or just bookmark this page so you can skip the Seller Central rigmarole and get exactly what you need to save time, increase profitability, and stay up to date on Amazon policies.

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[UPDATED] 6 Tips for Preparing Your Brand for Amazon Prime Day 2020 (and Q4)

Prime Day is the biggest traffic event of the summer — it’s essentially Christmas in July. Prime Day is a deal-focused event, plain and simple. Here are 6 tips to help your Amazon brand get the most out of Amazon’s lucrative Prime Day traffic.

How to Launch a New Product on Amazon + Checklist

Amazon product launches require you to be retail ready. If you aren’t 100% retail ready, you jeopardize the success of your launch. These 7 tips are must-do’s for any Amazon seller or brand preparing to launch a new product on Amazon. Once you’ve nailed the tips shown here, you can achieve peace of mind by using the product launch checklist below.

9 Places to Find High Value Amazon Keywords

Finding Amazon keywords successfully and advantageously means having a handle on the search terms that buyers use to find products. Where can you find and mine these Amazon keyword gems? Here are 9 spots to help you find Amazon keywords that go beyond basics and can deliver sales differentiators.

[UPDATED] Understanding Amazon Black-Hat Tactics & Protecting Against Them: Your Terminology Guide

The Amazon ecosystem is rich with opportunity, but it’s also highly competitive, which inspires unethical schemes that seem to appear with dizzying speed. The amount and variety of unscrupulous behaviors on the Amazon Marketplace has become its own shadowy empire (known as the world of Amazon black-hat tactics), complete with its own language and jargon. In order to understand the dangers you face and how to protect your eCommerce business, Amazon sellers and brand owners must understand the threats posed to them as well as the language of such dark dealings. To help you comprehend the perils of black-hat tactics used on Amazon and to assist you in protecting your business and prospering, Seller Labs presents this updated guide.