As Amazon expands its offerings each year, sponsored product campaigns become more and more complex. You may have already considered Amazon PPC software, but didn’t know where to start.

Amazon sellers want to stand out in a crowded market, and PPC campaigns are the fastest way to do it. If you want to win on Amazon in 2021, an Amazon PPC tool is the only way to gain a competitive edge.  

3 Ways to Improve Ad Performance with Amazon PPC Software

If you’ve been selling on Amazon for a while, you’ve probably wondered if Amazon ads really work. There are plenty of SaaS tools that claim to help FBA sellers. Don’t trust them unless they can do one – preferably all – of the following: 

1. Make you more money
2. Save your time
3. Lower your ACos & increase your ROAS

Let’s go through all three in more detail.

1. Increase Amazon Profits

An Amazon PPC tool can help you act on insights faster, so you get to profits more quickly. By faster, I mean immediately. 

Because tools like Seller Labs PRO rely on historical data, you can receive optimization suggestions for ad campaigns right away. You could use trial and error, but a PPC tool saves you time and reduces your month ad spend. 

When you use Amazon’s Advertising Center to make data-driven decisions, you’ll get 60 or 90 days of data. However, when you connect your PPC software to Amazon’s advertising API, like Seller Labs PRO does, you’re collecting data 24/7/365.

More data means more ways to maximize profitability, which equals better campaigns. With a larger dataset of advertising information, you can use artificial intelligence (AI) to create suggestions for future optimizations.

2. Manage Your Time More Effectively

Manually selecting individual keywords for a campaign is tedious and time-consuming. If you pick a software that can manage multiple workflows, you simplify complex tasks like keyword research and ad management.

The more advertising data you collect, the more important it is to stay organized. Spend less time in analysis paralysis by getting a single dashboard. The best PPC tools allow you to see how well your advertising campaigns are performing at a glance.

In a one advertising dashboard, you should be able to see:

• More than 60 days of data
• CSV downloads for external reporting
• ACoS & ROAS
• Ad Revenue
• Clicks
• Click-through rate
• Cost-per-click
• Cost-per-sale

Viewing all the data you need, and none of the data you don’t, will eliminate multiple programs for Amazon PPC management, saving you time.

3. Lower ACoS and Better ROAS

The above tips are good advice for selling on Amazon in general. However, nothing is more important for your PPC than your ACoS and your RoAS.

One feature that has a huge impact on both is Amazon Ad Scheduling, which allows you to run campaigns when they have the greatest chance of being profitable.

In order to use ad scheduling, create 12 identical manual campaigns that run in two-hour segments throughout the day using the same keywords, product ads, and bids. After running these 12 campaigns for at least a week, you can determine if certain times or days yield a better ROI.

Don’t worry, you can make quick work of creating your campaigns by making 11 duplicates of your original campaign using the Copy Campaign feature in Seller Labs PRO. With this feature, sellers will now be able to duplicate a successful campaign (keywords, bids, search terms, etc.) for another product within the same marketplace.

The most obvious indicators of campaign success are high click-through rates, lower ACoS percentages and conversions.

To show you the power of Ad Scheduling with Seller Labs PRO, we recorded the results after running 12 campaigns. Here’s what we found:  

From our test data, we were able to conclude that saving the bulk of our budget for ads to run between 4:00 a.m. to 10 p.m. is the best use of our money. And if we wanted to get even more tactical, we could schedule a campaign to run 8-10 a.m., 2-4 p.m. and 6-10 p.m., when revenue and impressions were the highest. 

Again, these figures are averages from running the campaigns seven days a week. You can always dig deeper to see which days yield the best results for advertising and then combine that information with the timing of your ads.

Maximize Your Budget with Amazon PPC Software

In order to understand when your ads have the greatest chance of converting, you must use PPC software. Doing so manually using trial and error will increase ad spend, waste time, and frustrate you in the process. An all-in-one tool like Seller Labs PRO will help you execute your strategy effectively, decrease your ACos, and improve your ROAS. 

Now that you know about all of the ways that Seller Labs PRO can earn you more money and save you time, it’s time to try it out. We offer a free 30-day trial to everyone. This will give you enough time to test out our automated PPC suggestions, and see if the tool works for you.