Posts by Lauren Ward

Understanding the nuances of Amazon seller feedback vs. Amazon product reviews will help you set realistic (and ambitious) goals, meet them, and build a trustworthy reputation on Amazon — all while boosting sales, rising in rank, and inspiring customer loyalty. The best way to build a trustworthy reputation and grow your business on Amazon is by accruing seller feedback and product reviews in both quantity and quality. These two metrics are used by both shoppers and Amazon to compare 1) the quality of similar products, and 2) the service of merchants offering similar goods. Seller feedback and product reviews serve different purposes in building a brand and a seller’s reputation on Amazon. That’s why when referencing these terms, make sure to include “seller” in front of feedback, and “product” in front of reviews. That way there is a clear delineation between the two, which are often mistakenly used interchangeably by shoppers and sellers alike. 

Lauren Ward 5 min read Amazon Reviews

As Amazon expands its offerings each year, sponsored product campaigns become more and more complex. You may have already considered Amazon PPC software, but didn’t know where to start. Amazon sellers want to stand out in a crowded market, and PPC campaigns are the fastest way to do it. If you want to win on Amazon […]

Lauren Ward 6 min read Amazon Advertising

If you've heard that getting Amazon seller feedback and product reviews is virtually impossible given that Amazon has banned incentivized reviews and offered customers the email opt-out, don't believe the hype. Contrary to many sellers’ beliefs, meaningful Amazon seller feedback is still attainable and very much worth pursuing. Here's how to get seller feedback and product reviews easily and quickly.

Lauren Ward 4 min read Amazon Reviews

Holiday templates add a little extra seasonal spice to your Feedback Genius automated Buyer-Seller emails.Here we are again at the precipice of another crazy holiday shopping season. You’ve been preparing for Q4 all year and it’s finally time to reap the rewards of your labor. You’ve done everything right this year. Your listings are optimized for […]

Lauren Ward 5 min read Amazon Reviews

Did you enjoy our big reveal? I hope you read Katie’s blog when we announced the new dashboard. We’ve been working hard to give you better information and insights into your Amazon business and we’re not stopping there. There’s much more to come! But since we released the dashboard, we’ve been hearing great feedback from you. […]

Lauren Ward 3 min read Amazon Seller Tools

This blog post was originally contributed by Dan Crittenden, the eCommerce Dude at PorkRinds.com and Rudolph Foods. The latest update of Amazon broad match modifiers for Sponsored Brands campaigns helps products reach more customers and control advertising costs. Best of all, this new function works with Ignite.  Since the inclusion of Amazon broad match keyword modifiers […]

Lauren Ward 3 min read Amazon Seller Tools

First and foremost, I owe you a giant thank-you because today couldn’t have happened without you. So thank you – from the whole Seller Labs team! Why are we so grateful? Today we launched the first step toward the Seller Labs vision I talked about in my first blog post. And just as I knew it would be, […]

Lauren Ward 4 min read Amazon Seller Tools

When you’re launching a new product, it’s easy to get caught up in the excitement of just getting it out the door and into the hands of customers. But once that product is out there, your mindset should shift from “Should I sell this product?” to “Should I continue to sell this product?” Measuring Amazon […]

Lauren Ward 3 min read Amazon Keyword Research

Learn about Amazon’s recent MWS API update for Personally Identifiable Information (PII) and what it means for Feedback Genius users. Amazon recently updated its MWS API Data Protection policies. These updates are security requirements that limit access to personally identifiable information (PII) for Amazon buyers. These updates affect all service providers that use the MWS API. […]

Lauren Ward 2 min read Amazon Policies