Seller Feedback vs. Product Reviews: What's the Difference?
Understanding the nuances of Amazon seller feedback vs. Amazon product reviews will help you set realistic (and ambitious) goals, meet them, and build a trustworthy reputation on Amazon — all while boosting sales, rising in rank, and inspiring customer loyalty. The best way to build a trustworthy reputation and grow your business on Amazon is by accruing seller feedback and product reviews in both quantity and quality. These two metrics are used by both shoppers and Amazon to compare 1) the quality of similar products, and 2) the service of merchants offering similar goods. Seller feedback and product reviews serve different purposes in building a brand and a seller’s reputation on Amazon. That’s why when referencing these terms, make sure to include “seller” in front of feedback, and “product” in front of reviews. That way there is a clear delineation between the two, which are often mistakenly used interchangeably by shoppers and sellers alike.