- Cory Checketts
- On January 31, 2019
- 0 Comments
Don’t make the mistake of thinking they’re the same. Learn the difference between Amazon seller feedback and product reviews. Build a trustworthy reputation on Amazon with product review and seller feedback email automation.
The best way to build a trustworthy reputation on Amazon is through seller feedback and product reviews. These two metrics are used by both shoppers and Amazon to compare the quality of products and of sellers against others.
Not to be confused with one another, seller feedback and product reviews serve different purposes in building a brand and a seller’s reputation on Amazon. That’s why when referencing the two, make sure to include “seller” in front of feedback, and “product” in front of reviews. That way there is a clear definition between the two since feedback and reviews are often used interchangeably.
Amazon Seller Feedback
The seller feedback metric is used to measure the quality of an Amazon seller. Shoppers are encouraged to rate their experience with a seller by leaving feedback based off of shipping and communication. Using the five-star rating system—similar to a product review—buyers can leave their feedback after purchase.
Seller feedback is especially crucial to 3P resellers because they compete with others who sell identical products. Sellers with better feedback scores, product reviews and prices tend to win the coveted Buy Box more often, which equals more sales.
What’s more, a higher feedback score (100% being the best) prevents sellers from the risk of suspension. If your customer dissatisfaction rate consists of 25% negative or neutral feedback ratings, you risk being suspended by Amazon. Proactively asking shoppers to leave you seller feedback isn’t just necessary for resellers and arbitrage sellers, it’s a key component of selling on Amazon.
Amazon Product Reviews
Product reviews are a highly-charged topic for many Amazon sellers. They are a core element of the Amazon shopping experience because they help shoppers make educated purchasing decisions. Since a shopper can’t physically see and touch the product, they rely on previous shoppers to provide them with that information.
Additionally, product reviews help an ASIN’s organic search rank—this is especially true when a product has recently launched on Amazon. The first five to ten reviews are imperative to the product’s discoverability on the site. This is why you should take product reviews so seriously because they contribute to your overall success and reputation.
Use Feedback Genius to Build Your Reputation by Garnering Seller Feedback AND Product Reviews
There are two methods of getting seller feedback and product reviews: organically and by asking. Unless you’re a high-volume seller, don’t expect to get many seller feedback ratings or product reviews. The easiest and most effective way of growing these metrics is by asking buyers to leave either seller feedback or a product review.
You can build a trustworthy reputation on Amazon using Buyer-Seller Messaging. You should be doing this already. It’s your responsibility to ensure the buying experience is enjoyable from start to finish.
You may send one email per order to a buyer asking for seller feedback or a product review. This is usually done after the buyer has received the product and used it for a time. You don’t want to ask too early because they may not have had time to formulate an opinion about you or the product’s performance.
Learn How to Automate Your Buyer-Seller Messages
By now, you recognize that every sale is as an opportunity to delight your buyer. To help you get the most out of every sale, we’re hosting the Build and Protect Your Amazon Reputation with Feedback Genius webinar live on Tuesday, February 19, 2019, at 2:00 P.M. EST.
Join Product Manager Cindy Snow on how Feedback Genius can help you proactively take control of customer service and automate your Buyer-Seller Messaging so that you can build your reputation on Amazon—all while saving your own time.
And if you’re not currently using Feedback Genius, click the button below to start your free 30-day trial of the product. Save time, build your brand and improve your reputation with Feedback Genius.