- Caroline Powell
- On April 9, 2020
Request a Review Automation is now available in your Seller Labs Pro subscription!
In 2019, Amazon added a new way for sellers to request product reviews and seller feedback from their buyers. Their “Request a Review” button was placed on the Order Details page, and needs to be clicked for each and every order a seller wants to request a review for, and it only works after the order has been shipped.
For most sellers, they’re looking for reviews on every order. The power of reviews on a product detail page can change a potential buyer’s decision increasing your conversion rate.
Request a Review Automation to make your life easier!
The new Request a Review feature will automatically send an email to a customer requesting both a product review as well as seller feedback on an order. Amazon’s system will also automatically translate this request to the customer’s preferred language.
A message is generated to the buyer including options to give star ratings for both the product and the seller. Once selecting a star count, the customer is driven to Amazon to leave additional details on their experience if they so choose.
The most defining differences between the Request a Review automation and other messages is that these messages are not sent through Buyer-Seller Messaging and they carry the Amazon logo, not yours.
Request a Review Automation is now included in your Seller Labs Pro Subscription
Your Communication Center, powered by Feedback Genius, now includes Request a Review Automation! Don’t worry, you still have the option to send personalized messages! We believe sellers should have a choice so we created a center where you can pick the option that best meets your needs.. No more manually clicking for each and every order within Seller Central.
We highly recommend using personalized messages or the Request a Review feature, not both. The new Amazon feature is already an effort to cut down on Buyer-Seller Messages, so you certainly don’t want to bombard your buyers with multiple messages.
You will need to activate the feature at the Marketplace level. For sellers in multiple marketplaces, especially in other languages, it’s a great option to turn on Request a Review since Amazon automatically translates the email. You’d still be able to send personalized messages to your Amazon US (or native language) marketplace.
Want to be the first to see this feature in action? Join Jeff Cohen and Brandon Checketts in our weekly Open Office Hours this Friday, April 10, at 11:00am EDT!