The 2021 holiday season will be defined by brands who can provide a positive and delightful experience for all of their customers. The goal is to create loyal brand followers who can connect with you and will ultimately purchase from you again in the future. Thus, ensure you have great customer service and work to […]

Caroline Powell 2 min watch Amazon Brand Registry

Here for the Holidays: Your Checklist for Amazon Sales Success originally aired live on October 13, 2021. Information provided was accurate as of that date. We’ve reached another Q4, which means it’s time for holiday planning and execution. Shoppers are getting started earlier and earlier, and with the supply chain issues we’re anticipating, you need […]

Caroline Powell 1 min watch Amazon Advertising

AMZ Teardown: Product Listings that Beat the Competition originally aired live on Wednesday, May 19. Information shared was up to date as of that date. Selling on Amazon is a constant stream of competition. You’re competing with other sellers, competing for the buyer’s attention, competing for ad space… How do you ensure that you stand […]

Caroline Powell 2 min watch Amazon Seller Tools

This blog post was originally contributed by Ashlin Hadden, the owner of Ashlin Hadden Insurance Agency. Are Amazon third party sellers safe without product liability insurance? The short answer: No. Many people with a professional selling plan are either unaware they need coverage, or they’ve opted to take their chances without it. But, per Amazon’s […]

Brandon Checketts 3 min watch eCommerce

Start Your Day (& Your Year) with Seller Labs originally aired live on Wednesday, January 13, 2021. It’s time to change the way you do business. That sounds crazy, right? You’ve spent months or maybe even years developing the process you have in play right now. However, when was the last time you evaluated it […]

Caroline Powell 2 min watch Amazon Seller Tools

Here’s to wrapping up another year. In 2020, the eCommerce industry progressed leaps and bounds ahead of where it was “supposed” to be. With the world “shutting down” and driving massive numbers of consumers to online shopping, brands all over the world had to adapt. Some were successful while others struggled. Those struggles weren’t just […]

Caroline Powell 4 min watch eCommerce

How To Win This Cyber 5 originally aired live on Wednesday, November 18, 2020. Information provided was up-to-date as of that date. Over the years, we’ve encountered many a seller who is unprepared or unsure of how to prepare for Amazon’s large sales holidays like Prime Day or Cyber 5. This year is no different, […]

Caroline Powell 3 min watch Intermediate

The 2020 Prime Day was an event like no other (like the year as a whole). After months of “will it or won’t it?” Amazon quickly announced the impending Prime Day at the beginning of October, giving sellers mere weeks to prepare for this tentpole sales event. Those that hadn’t submitted a request for a […]

Caroline Powell 2 min watch Amazon Advertising

In the world of Amazon, there’s no shortage of data points. Between IPI (Inventory Performance Index), account health, product reviews, conversions, it’s hard to stay on top of it all. Chances are, you’ve gotten lost in Seller Central once or twice. Logically, looking at a smaller subset of data, like advertising data, should be less overwhelming. However, it’s still easy to get overwhelmed, especially when it comes to understanding which numbers mean what. Jeff Cohen, VP of Marketing, and Bret Darby, Account Director, take a deep dive into the key advertising data points you need to understand to make the most of your campaigns. You’ll also learn how these numbers work together to understand their fluctuations in tandem. A decreasing ACoS may result in an increasing TACoS. Jeff and Bret are also sharing their favorite advertising features inside Seller Labs Pro, PLUS their favorite reports from Seller Central.

Caroline Powell 2 min watch Amazon Advertising