The Top Amazon Reports Every Seller Should Watch Weekly

Why should I care about Amazon reports every week? Aren’t sales numbers enough?

Selling on Amazon is fast-paced and highly competitive. While your sales numbers show what’s happening today, they don’t tell you why those numbers are rising—or dropping. That’s where Amazon’s reports come in. They’re your weekly pulse check on account health, ad performance, inventory levels, and profitability. Knowing which reports to monitor each week could mean the difference between proactive growth and reactive damage control. In this blog, you’ll discover the key Amazon reports every seller should check weekly—and how they can save you time, protect your account, and boost your profits.

🧭 Quick Guide

Here’s your snapshot of the top 7 reports every seller should review each week:

✅ Business Reports → Know your sales trends, page views, and conversion rates.

✅ Inventory Reports → Avoid stockouts or excess inventory fees.

✅ Performance Notifications → Catch potential account health issues early.

✅ Advertising Reports → Track ad spend, ACoS, and ROI.

✅ Search Query Performance → Understand what shoppers are really searching for.

✅ Returns Reports → Identify product issues or listing inaccuracies fast.

✅ Fee Preview Reports → Prevent unexpected charges eating into your profits.

Each one plays a key role in:

• Protecting account health
• Managing inventory efficiently
• Improving ad performance
• Maximizing profit margins

Let’s break each one down.

The Must-Watch Amazon Reports — Weekly Breakdown

1. Business Reports

What’s in the Business Reports and why do I need them weekly?

Amazon’s Business Reports (found under Reports → Business Reports in Seller Central) are the best high-level snapshot of how your business is performing.

Key metrics you should check weekly:

• Sessions/Page Views: How many people are visiting your listings?
• Unit Session Percentage (Conversion Rate): Are those visitors buying?
• Ordered Product Sales: Your revenue trends week over week.

Checking these weekly helps you:

• Spot sudden dips in traffic
• Diagnose issues with listings
• Evaluate the impact of marketing or pricing changes

This report is your “heartbeat monitor” for sales performance.

2. Inventory Reports

I have inventory software. Why do I still need to check Amazon’s Inventory Reports?

Even if you use third-party tools, Amazon’s Inventory Reports are crucial for:

• Checking Available vs. Reserved inventory
• Monitoring Aged Inventory (to avoid long-term storage fees)
• Forecasting restock needs based on actual sell-through rates

Weekly checks prevent costly surprises like:

• Stockouts during peak sales
• Excess inventory fees
• Unexpected removals or stranded inventory

You’ll find these under Reports → Fulfillment → Inventory Reports.

3. Performance Notifications & Account Health

Is it overkill to check performance notifications weekly?

Definitely not! Your Performance Notifications and Account Health Dashboard should be a weekly ritual.

Why:

• Policy warnings often come before suspensions.
• Addressing alerts quickly can preserve your selling privileges.
• Monitoring metrics like Order Defect Rate or Late Shipment Rate keeps you compliant.

Think of this as your early warning system. Catch issues early, and you’ll avoid bigger headaches later.

4. Advertising Reports

Can’t I just look at my Advertising Dashboard instead of reports?

The dashboard is helpful, but the Advertising Reports go deeper.

Weekly insights you should pull:

• Search Term Report: See which keywords are converting—and which waste money.
• Campaign Performance Report: Analyze spend, clicks, sales, and ACoS trends.

Benefits:

• Pause underperforming keywords faster
• Optimize bids proactively
• Maximize ROI on your ad budget

Especially with rising ad costs, weekly review helps protect your margins.

5. Search Query Performance Report

What is the Search Query Performance report, and why should I care?

One of Amazon’s newer gems, the Search Query Performance Report (in Brand Analytics) reveals:

• Top customer search terms
• Click and conversion share for your products vs. competitors

Checking weekly helps you:

• Discover trending keywords
• Spot new competitors
• Adjust your listings to capture more demand

This report turns your SEO from guesswork into data-driven strategy.

6. Returns Reports

Should I bother looking at returns weekly?

Yes! Weekly Returns Reports can uncover:

• Product defects
• Packaging issues
• Misleading listing content

High returns often signal hidden problems hurting your reputation and profits. Addressing these fast helps:

• Improve product quality
• Reduce negative reviews
• Protect your seller metrics

7. Fee Preview Report

What’s the Fee Preview Report, and why check it weekly?

Amazon’s Fee Preview Report shows estimated FBA fees for your products, including:

• Size/weight-based changes
• Storage cost fluctuations

Checking weekly helps you:

• Catch fee changes before they erode profit margins
• Plan price adjustments proactively
• Decide whether to remove or repackage oversized items

This small habit can save big dollars over time.

Should I really add all these reports to my weekly routine?

Yes—but keep it simple. Many sellers spend just 30-60 minutes weekly reviewing these reports. That’s a small price for:

• Protecting account health
• Avoiding inventory crises
• Cutting wasted ad spend
• Improving profitability

The reality is, Amazon sellers who stay on top of their data are the ones who grow and survive the long game. Make these reports part of your weekly habit, and you’ll be in a stronger position than most competitors.

What’s the best way to get started with weekly Amazon report reviews?

Start simple. Choose one or two reports that directly address your biggest pain point—whether that’s high ad spend, frequent returns, or low traffic. Focus on those for a few weeks to build the habit and get familiar with what the data is really telling you.

Once you’re comfortable, begin adding more reports to your weekly review. You don’t need to analyze everything all at once—just stay consistent. The more you lean into your numbers, the easier it becomes to spot trends, make smarter decisions, and catch issues before they impact your bottom line.

Remember: staying on top of your reports isn’t extra work—it’s the foundation of sustainable growth on Amazon.