Carolina Lorenzzetti

Read blogs from Carolina Lorenzzetti

If you are a seasoned Amazon seller, I don't need to tell you anything about the annual conference Prosper. In the unlikely event that you haven't heard of or even attended the show yet, let...

In this post, we will discuss how Amazon sellers can grow their business with Facebook Ads. First, we’ll outline why external sources of traffic should be a part of an FBA business’s overall plan. Then,...

This article was originally contributed by CJ Rosenbaum, Attorney & Partner at Rosenbaum, Famularo & Segall, P.C., BrandProtectionAmazon.com & AmazonSellersLawyer.com. Amazon has finally adjusted their policies when it comes to Intellectual Property complaints. Until recently,...

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🤖 Quick Summary Google’s new AI Overviews and ChatGPT search are shifting consumer behavior — and Amazon sellers who only optimize for Amazon SEO are now losing visibility. To win in 2025–2026, sellers must: This...

🔍 The Question Every Seller Asks: “How do I check my competitor’s traffic sources?” If you’ve ever asked the same thing, you’re not alone. Every Amazon seller — from private label beginners to seven-figure brands...

💰 The Pain Every Amazon Seller Knows You check your Seller Central dashboard. Traffic looks fine. Ads are running. But your payout feels light — again. You dig into reports, jump between tabs, and still...

💰 Black Friday and Cyber Monday are once again shaping up to be record-breaking events on Amazon. But this year, sellers face new challenges: higher fees, more competition, and AI-driven ads that make it easier...

⚙️ Since launching the Amazon MCP Server, sellers have already started transforming how they interact with their data. Instead of juggling endless reports and dashboards, they’re now asking AI for instant answers powered by their...