Carolina Lorenzzetti

Read blogs from Carolina Lorenzzetti

Prosper Show 2022 – The Place for All Amazon Sellers To Be

If you are a seasoned Amazon seller, I don't need to tell you anything about the annual conference Prosper. In the unlikely event that you haven't heard of or even attended the show yet, let...

Using Facebook Ads to Grow Your Amazon Business

In this post, we will discuss how Amazon sellers can grow their business with Facebook Ads. First, we’ll outline why external sources of traffic should be a part of an FBA business’s overall plan. Then,...

Fighting a Baseless Trademark Complaint on the Amazon Platform

This article was originally contributed by CJ Rosenbaum, Attorney & Partner at Rosenbaum, Famularo & Segall, P.C., BrandProtectionAmazon.com & AmazonSellersLawyer.com. Amazon has finally adjusted their policies when it comes to Intellectual Property complaints. Until recently,...

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Most Popular Blogs

The AI Gap Is Widening for Amazon Sellers— 5 Ways to Close It in 2026

It’s Monday Morning and You’re Staring at the Same Report You’ve Been Staring at Since 2019 You know the one. The report you pull every week because you’ve always pulled it. You squint at the...

What Happens When You Ask 3 AIs the Same Question About Your Amazon Ads?

You ask AI to analyze your Amazon ad campaigns. It tells you to pause three keywords and double down on two others. The reasoning looks solid. The data looks specific. So you do it. Two...

AI Can Now See Your Amazon Data. Here’s What Sellers Ask First — And What They Find.

You know your ACoS. You can rattle off which campaigns hit 25% and which ones are sitting at 40%. But here’s a question most sellers can’t answer without spending an afternoon in spreadsheets: Which of...

Why Target Charges $5.99 for Shipping — And What Amazon Sellers Can Learn From It

Target, Best Buy, and Walmart all charge exactly $5.99 for standard shipping. Three companies that spend billions trying to destroy each other — and they all landed on the same number. Meanwhile, most Amazon sellers...

How to Streamline Amazon FBA Returns in 2026 (Reduce Refund Cycles + Protect Profits)

📦 Welcome to the Streamlined World of Amazon FBA Returns Imagine this: you’re having a great week on your Amazon store. Sales are flowing, customer messages are positive, and then you hit a snag—a flood...