Jessica Wright

Read blogs from Jessica Wright

How Do You Communicate with Amazon? The (Relatively) New Case of the Pre-POA (Plan of Action)

This blog post was originally contributed by Chris McCabe, a former Amazonian and an Amazon Seller Consultant at ecommerceChris.com. Interested in Pre-POA, Amazon communication best practices, and how to avoid seller suspensions? Read on. Some...

Amazon Seller Strategy – Fighting Counterfeiters on the Amazon Platform

In 23 years, Amazon has evolved from a website that merely sold books, to the largest e-commerce platform in the world. Today, fifty cents out of every dollar exchanged online is spent on the Amazon...

Understanding Amazon Sponsored Products & Sponsored Brands Ads Placements

UPDATE: On September 5, 2018, Amazon consolidated all of its advertising offerings into a single program. In addition to the consolidation under the Amazon Advertising umbrella, the “Sponsored Brands Ads” program title was changed to...

Amazon FBA Sellers Can Take Advantage of a New Sales Tax Amnesty

Amazon sellers can mitigate the possibility of paying backdated sales taxes to 14 now 25 U.S. states (well, 24 and the District of Columbia) through an amnesty program. The catch is that sellers will need to...

How Brands Maintain Control and Create Profits on the Amazon Channel Webinar Recap

This a recap from the How Brands Maintain Contol and Create Profits on the Amazon Channel webinar with special guest James Thomson from Buy Box Experts and the Prosper Show. Please watch the replay to hear the...

Amazon Brand Registry Update from Boost with FBA Seller Summit

If you sell on Amazon, and you’re reading this, you probably heard about the company’s first seller summit, Boost with FBA. The summit was held this past week, June 27-28, in New York City. About...

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How to Create Amazon Product Videos That Actually Convert in 2026

🎥 Quick Guide: The 3-Step Amazon Video Formula Amazon product videos that perform well typically: This simple structure helps improve engagement, supports conversion, and creates a better shopping experience. The Hand You’re Fighting With Tied...

Amazon FBA Holiday Cutoff 2025: How to Maximize Super Saturday & Dec 23 Sales

⏰ Two Extra Days = Your Biggest Margin Opportunity of Q4 Amazon just handed you 48 hours you didn’t have last year. The FBA and Seller Fulfilled Prime shipping cutoff is now December 23, 2025—two...

Amazon Image Manager: The 1-Click Feature That Saves Sellers 100+ Hours

🖼️ The 5-Minute Fix for Variation Image Nightmare The Problem:Manually uploading images to every individual product variation (color, size, style, etc.) is incredibly time-consuming and often leads to errors that cause suppressions. The Solution:Amazon’s new...