Whether you’re an established Amazon business with great sales or an emerging seller just starting out, there’s one fact you cannot ignore: If you want enduring success on Amazon, you can’t ignore the importance of having a strong brand. When people form genuine relationships with your brand and connect emotionally to what you’re selling, they’re bound to become loyal customers. Remember, products don’t sell—brands do.
Email subject lines are the most decisive factor in determining whether or not a recipient will open your email. If your subject line fails, then your email stops dead in its tracks: No opens means no one will see your message inside, which means no one will click through or respond…which means you don’t receive the feedback you need to move up in rank.
We’re continuing our Resonate 2019 spotlight interviews with event presenters. Today we’re talking with Bret Darby, Account Director for Seller Labs Managed Services and expert on all things Amazon Advertising. You may have caught Bret co-hosting one of our March webinars. His contributions to “Reclaim Time and Increase Profits with Expert PPC Management on Your […]
In today's ultra-competitive Amazon environment, it's not enough to just run ads. To win the placements that will get your products in front of the right buyers and convert, you have to create Amazon PPC campaigns that are lean, mean, and sure to get seen.
This blog post was originally contributed by Chris McCabe, a former Amazonian and an Amazon Seller Consultant at ecommerceChris.com. Interested in Pre-POA, Amazon communication best practices, and how to avoid seller suspensions? Read on. Some sellers see the new Plan of Action requests as evidence of Amazon’s seriousness surrounding the “Pre-Suspension POA” process. How do […]
In 23 years, Amazon has evolved from a website that merely sold books, to the largest e-commerce platform in the world. Today, fifty cents out of every dollar exchanged online is spent on the Amazon platform. As the Amazon platform has expanded, so have the opportunities for Amazon sellers. Amazon is constantly adding to their […]
UPDATE: On September 5, 2018, Amazon consolidated all of its advertising offerings into a single program. In addition to the consolidation under the Amazon Advertising umbrella, the “Sponsored Brands Ads” program title was changed to “Sponsored Brands Ads.” This is a recap from a Facebook Live event we did with Seller Labs founder and CEO, […]
Amazon sellers can mitigate the possibility of paying backdated sales taxes to 14 now 25 U.S. states (well, 24 and the District of Columbia) through an amnesty program. The catch is that sellers will need to register for a sales tax permit in each of the 23 participating states between August 17 and October 17, 2017 November […]
This a recap from the How Brands Maintain Contol and Create Profits on the Amazon Channel webinar with special guest James Thomson from Buy Box Experts and the Prosper Show. Please watch the replay to hear the Q&A at the end. The main point of the webinar was that sellers need to be thinking about how their brand […]
If you sell on Amazon, and you’re reading this, you probably heard about the company’s first seller summit, Boost with FBA. The summit was held this past week, June 27-28, in New York City. About 1,500 attendees were present, and we had someone there live streaming the entire event. In our opinion, much of the […]
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Effective Jan 17, Amazon announced their first FEE increases for 2023 and it is basically everything. Full details here. All exact % changes are noted as well.
In-depth video and blog post to follow. Subscribe to fee change updates here.
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