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[Tip Sheet] 3 Tips for Stronger Email Subject Lines

Jessica Wright
Jessica Wright Author

Email subject lines are the most decisive factor in determining whether or not a recipient will open your email. If your subject line fails, then your email stops dead in its tracks: No opens means no one will see your message inside, which means no one will click through or respond…which means you don’t receive the feedback you need to move up in rank.

Checkout our 3 tips for writing effective subject lines that will ensure you get a better response from your emails.

1. AVOID ONE-WORD SUBJECT LINES. This is the most common mistake sellers make. Using one and two word subject lines doesn’t communicate what the email is about. Your subject line needs to be so obvious that the recipient knows exactly what the email is about without having to open it.

The first subject could be about a purchase on any website—or it may not even be related to a purchase at all. The second subject line is descriptive and references an exact product that the shopper purchased. The recipient knows that the email is asking for feedback related to their purchase from Amazon.

Bad Example: Feedback Request
Good Example: Did your phone cable you bought on Amazon arrive on time?

2. MAKE YOUR SUBJECT LINE SEARCHABLE. Keep your subject line simple, but make sure to use descriptive keywords that the shopper can use to find your email. After the recipient has closed your email how are they going to find it again?

Odds are their inbox is just as full as yours. So when it comes to finding your email, they’re going to use the search bar. Using descriptive keywords in your subject line will make your email easily discoverable in search.

Bad Example: Product Review
Good Example: How do you like your Sebago Men’s Tremont Boots from Amazon?

3. MAKE YOUR SUBJECT LINE ACTIONABLE. The more specific you are with your subject line, the more likely it will be clicked through. For example, if you tell a child to do their chores, they most likely won’t do anything. But if you tell a child to make their bed, they are much more likely to comply. That’s because they can get confused with options. By giving a simple and specific command, you make your desire clear.

The same idea can be used for your email subject lines. If you start your subject line with a verb then use your target keywords, your recipient is even more likely to perform the action you want.

Bad Example: Product review request
Good Example: Share your feelings about your Sebago Men’s Tremont Boot

Want to build your brand’s reputation while saving time sending reviews? Try Feedback Genius FREE for 30 days at

Jessica Wright
Jessica Wright Senior Brand Strategist, Seller Labs Managed Services

Jessica Wright is the in-house "Amazon Genius" for the Seller Labs Managed Services team. Her focus is working with our team members and clients to educate and answer tough Amazon questions in areas outside of PPC advertising. With 15 years of manufacturing and eCommerce experience on both the brand and agency sides of the business, Jessica is knowledgeable in all things Amazon and is constantly seeking out the latest updates to help Seller Labs clients stay ahead.


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