Maria Navolykina

Read blogs from Maria Navolykina

Navigating Amazon Brand Analytics: Important Metrics for Insightful Business Decisions

When it comes to making informed strategic decisions, having access to accurate data is a huge deal. Knowing how to interpret and implement these valuable assets is even more important. With that in mind, Amazon...

Dealing with a Sale Reversal: Top 7 Practices to Prevent Chargebacks on Your Amazon Store

For Amazon sellers, each customer-disputed transaction is a nasty surprise resulting in a purchase reversal, a refund-related profit loss, and a costly chargeback fee. To protect their earnings and seller account health, Amazon business owners...

How Do I Sell My Amazon Business for Top Dollar? An In-Depth Guide to a Profitable Exit

When you started building and sustaining your FBA business, you might not have thought about your options for a potential sale. However, after all the due diligence, you’ve created a solid and highly-performing Amazon store,...

What Is Amazon A+ Content? A Quick-Start Guide to Creating Your Unique Amazon Brand Story

To help brands grip shoppers' attention, Amazon offers an advanced content feature allowing you to add captivating descriptions to the product detail page — Amazon A+ Content. This article breaks down what A+ Content is,...

How Inflation Impacts Amazon: Fuel Inflation Surcharge and 6 More Challenges to Watch Out

As inflation accelerates, it puts more pressure on consumer spending and changes online customers' shopping habits, posing new challenges to eCommerce store owners. This also rings true for Amazon businesses. To help merchants navigate their...

Planning Ahead For the Prime Day 2022: A 7-Step Checklist For Amazon Sellers – Infographic

As one of the biggest retailer's Amazon shopping events closes in, online merchants hurry on with their Prime day arrangements. To help you put your Prime Day preparations on steam and reduce the stress of...

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Amazon Project Starfish: How AI Is Rewriting Listings (And How Sellers Stay in Control)

🤖 Your Listing Changed Overnight. Amazon Didn’t Ask. You wake up. Check your dashboard. Something’s off. Your title is different. The bullets you spent weeks testing? Rewritten. Your product images? Replaced with AI-generated versions. No...

How to Create Amazon Product Videos That Actually Convert in 2026

🎥 Quick Guide: The 3-Step Amazon Video Formula Amazon product videos that perform well typically: This simple structure helps improve engagement, supports conversion, and creates a better shopping experience. The Hand You’re Fighting With Tied...

Amazon FBA Holiday Cutoff 2025: How to Maximize Super Saturday & Dec 23 Sales

⏰ Two Extra Days = Your Biggest Margin Opportunity of Q4 Amazon just handed you 48 hours you didn’t have last year. The FBA and Seller Fulfilled Prime shipping cutoff is now December 23, 2025—two...

Amazon Image Manager: The 1-Click Feature That Saves Sellers 100+ Hours

🖼️ The 5-Minute Fix for Variation Image Nightmare The Problem:Manually uploading images to every individual product variation (color, size, style, etc.) is incredibly time-consuming and often leads to errors that cause suppressions. The Solution:Amazon’s new...

Amazon Blocks ChatGPT Shopping: What Sellers Must Do to Stay Visible

🤖 Quick Answer: Did Amazon Block ChatGPT Shopping? Yes. Amazon blocked ChatGPT-User and OAI-SearchBot crawlers in November 2025. ChatGPT can’t access Amazon product data. But 50 million shoppers per day still use ChatGPT for product...

How to Optimize Amazon Listings for Rufus AI: 4-Step Method for Higher Conversions

🔍 Amazon’s new Rufus AI assistant is reshaping how shoppers discover, compare, and evaluate products. If your listings aren’t optimized for this AI-first experience, you’re already falling behind. This guide walks you through a simple,...