Planning Ahead For the Prime Day 2022: A 7-Step Checklist For Amazon Sellers – Infographic
As one of the biggest retailer’s Amazon shopping events closes in, online merchants hurry on with their Prime day arrangements. To help you put your Prime Day preparations on steam and reduce the stress of planning, we put together seven key strategies to fuel your deals and boost your Amazon Prime Day sales.
Main Takeaways from the Prosper Conference: 5 Amazon Trends Unfolding for 2022
As avid eCommerce enthusiasts, the Seller Labs team was glad to attend Prosper Show 2022. Now that we are back, we’ve put together 5 key takeaways from the conference shedding new light on the main trends Amazon has in store for 2022.
Amazon Transparency Program: Another Weapon in the Fight Against Counterfeits
With a slew of ever-emerging black-hat selling schemes, Amazon brand owners should take meaningful steps to eradicate counterfeit products. This is where the Amazon Transparency program plays the leading part. In this article, we cover what the Amazon Transparency Program is, drilling into its eligibility requirements, highlighting the benefits, and touching upon its new Customer Engagement feature launched for the Amazon Transparency app.
Understanding the A10 Algorithm: Amazon Customer Experience as the Main Ranking Factor
In this article, we are drilling into one of Amazon’s most heavily guarded secrets – the ranking algorithm – to more clearly highlight the developments and vividly summarize the A10 algorithm’s key components that you should consider to rank higher on Amazon.
How to Register a Brand on Amazon – A Succinct Guide on Enrollment [Whitepaper]
Preserving the key focus on trademark protection, the Amazon Brand Registry program has expanded its functionality to offer instrumental tools to solidify your brand identity and deliver a gold standard of customer experience. So, let’s clarify the basics before moving forward with our simple guide on enrollment.
What Should You Expect from Amazon Brand Registry? [The Main Benefits]
If you are selling on Amazon, you know about the fierce competition within its marketplaces all too well. In order to give you a competitive edge, Amazon offers a free program for registered brands that alleviates their struggles against trademark infringement. In this post, we will discuss the opportunities that the Amazon Brand Registry program offers to its members and why brands should consider enrolling in it.
Advanced Tips from Amazon Consulting Experts: 5 Reasons to Watch – A synopsis of Resonate 2021
Any online entrepreneur needs an authoritative Amazon sales expert in their corner. This is why we are hosting a variety of video sessions on how to solidify your marketing strategy, attain sales growth, diversify sales and marketing channels within Amazon and beyond, and many, many more!
Own Your Intellectual Property to Resist Amazon Trademark Infringement by Rich Goldstein
Did you know that the butterfly species’ spicebush swallowtail turns green and develops eye spots so that it resembles the head of a smooth green snake? While animals use mimicration in wildlife, entrepreneurs apply imitation skills in many aspects of eCommerce. Using competitors’ keywords to optimize product listings or borrowing another marketing strategy is a common practice for any Amazon seller.
Why Working with an Online Influencer is Vital for Your Brand? (Paul Baron knows why!)
Do you remember Alice in the world behind the looking-glass, trying to believe as many as six impossible things before breakfast? Much like Lewis Carroll’s character, your targeted audience is reluctant to believe in flowery promises until they are convinced that your product or service entirely meets their expectations.
How to Build a Thriving Online Community Around Your Brand and Why is it Pivotal?
What is the first thing you visualize upon hearing the “Just do it” slogan, skillfully coined by the American advertising guru Dan Wieden? Such brand behemoths like Nike and Puma clambered their way to a solid brand identity and need no more flowery introductions. What makes them recognizable or shall I rephrase the question for “Who” is the better word here? Loyal customers unwittingly do the lion’s share of brand promotion, especially for sports brands.
The Amazon Buy Box: How to Win It
The Amazon Buy Box is special real estate given to an offer on an ASIN’s product page. The Buy Box solves the “too many options” problem by separating the featured offer from the other offers so that the buyer sees what Amazon deems the best deal (not always the cheapest). The Buy Box is an effective solution. It stands out and the offer featured there accounts for over 90% of purchases on Amazon. Needless to say, for Amazon sellers, having their offer featured in the Buy Box is enormously important.
