A Catch-All Guide to Amazon Posts: Is It Right For Your Brand?
This blog post was originally contributed by Sarah Snyder-Castañeda, a Digital Marketing Consultant. Back in October 2019, Amazon released a tool for sellers called Amazon Posts. If you haven’t explored it yet, now is a great time. Ever since it showed up as a beta service last year, nobody is quite sure what to make […]
Is Retail Arbitrage on Amazon Dead?
Retail arbitrage has been a successful Amazon business strategy for years. It’s not uncommon to hear about someone earning a ridiculous return on investment in a short amount of time doing it. But retail arbitrage is facing more challenges than ever, like increased competition, inability to scale, and increased pressure from Amazon to prove supply […]
Amazon DSP: Understanding Demand Side Platform Advertising [Updated for 2021]
Online sellers are always looking for new and exciting ways to reach potential buyers. High-quality display ads and video ads are a terrific means of letting the public know about the amazing products you have available. This is why Amazon has created its own Demand Side Platform (DSP). How does it work and is it relevant to your business? Find out here!
How to Optimize for Alexa Voice Search
This blog post was originally contributed by Robyn Johnson, CEO at Marketing Blueprint. You can barely attend a digital marketing conference without hearing about voice search optimization. While Amazon voice search is still in early adoption phases, we are seeing an increase in smart devices that use voice assistants. Voice search and Amazon are tightly connected […]
What to Do When Your Amazon Seller Account is Suspended
The post was originally published at X-Cart.com on December 24, 2019. When your Amazon seller account is suspended, you have every right to worry — after all, when you can’t sell, you can’t make money. But the good news is, you have options, like suspension appeals. To help you figure out how to get back your Amazon suspended […]
Changes to Amazon Messaging Policy for Buyers & Sellers
With every rule change from Amazon, sellers struggle to understand and comply with the new information. What’s okay to do? What’s not okay? What could lead to suspension? At Seller Labs, we understand and we’re here to make this Amazon communications policy update as clear as possible. First thing to know: We’re really excited about the update for two reasons: 1) Amazon has made it clear that you can ask buyers for reviews. We’ve always understood this to be true, but the latest update explicitly says it. Once again: YES, YOU CAN ASK A BUYER FOR A REVIEW. 2) Amazon has made it clear that you can use Seller Labs Pro, powered by Feedback Genius, to communicate with buyers. The new rules state that you can use an approved third-party application listed in the Marketplace Appstore. Seller Labs Pro is absolutely approved. To be clear: YES, YOU CAN USE FEEDBACK GENIUS TO ASK A BUYER FOR A REVIEW.
Understanding Amazon Unavailable Balances
As an Amazon seller, cash flow is hard enough to maintain when you have to wait two weeks (at least) to get payouts from your most recent sales. Add in an unavailable balance, and you have to wait even longer — perhaps losing out on growth opportunities in the process. Fortunately, you don’t have to let an unavailable balance inhibit your growth or cash flow any further. In this guide, we’re going to share everything you need to know about an unavailable balance, including what it is, why you might have one, what to do if you have one, and how to prevent one in the future.
[UPDATED] Understanding Amazon Black-Hat Tactics & Protecting Against Them: Your Terminology Guide
The Amazon ecosystem is rich with opportunity, but it’s also highly competitive, which inspires unethical schemes that seem to appear with dizzying speed. The amount and variety of unscrupulous behaviors on the Amazon Marketplace has become its own shadowy empire (known as the world of Amazon black-hat tactics), complete with its own language and jargon. In order to understand the dangers you face and how to protect your eCommerce business, Amazon sellers and brand owners must understand the threats posed to them as well as the language of such dark dealings. To help you comprehend the perils of black-hat tactics used on Amazon and to assist you in protecting your business and prospering, Seller Labs presents this updated guide.
External Traffic Options for Amazon Sellers in 2020
There are myriad strategies for digital advertising: Facebook Ads, Google Ads, Reddit Ads, Manychat, email list building, and more. Even basic understanding of them all generally takes years of learning and thousands of dollars in “learning ad spend.” By the time you’ve learned them all, there’s a new player in the space. We’re going to start with a foundational understanding of various digital marketing strategies that can help you and your business.
6 Tips for Using Amazon Product Advertising for Profitable Product Launches
One question that online sellers consistently ask us is “How can I use Amazon product advertising to improve product launches?” These same sellers tell us that when they’ve launched products in the past, they’ve tried reaching out to an external audience of loyal brand followers, running sales and promotions, and pitching lots of ad spend at Google and Facebook and Amazon. And the results have been less than optimal, not to mention costly in terms of time, money, and opportunity. We’re here to take the guesswork out of using Amazon product advertising for product launches and to help you boost your sales and establish your brand faster so you can watch those dollars roll in and see your product climb in ranking. Start with these 6 proven tips.
The Dragon Gets the Flu (Guest Post by Eric Heller)
Up until a little more than a week ago, I was still planning to head to China later this month with a group of 50+ clients and fellow WPP leaders for a tour of some the most innovative brands in Chinese retail/eCommerce. When it was postponed due to disruptions from the Coronavirus, I was certainly disappointed but I also couldn’t stop thinking how this would affect Amazon’s global business. As a close watcher of Amazon’s growth, digital natives brands out of China like Anker and SunValley offer amazing opportunities for us to understand the potential of the platform.
