Your Terminology Guide
The Amazon ecosystem is rich with opportunity but it’s also highly competitive. Entrepreneurs from across the globe are flocking to this dynamic environment, and it’s no wonder that criminals wielding unethical schemes, known as Amazon Black-Hat tactics, abound.
The unscrupulous behavior on the Amazon Marketplace has become its own shadowy empire, complete with its own language and jargon. In order to understand the dangers sellers face and to thwart the unethical operators, Amazon sellers and brand owners must understand the threats posed to them as well as the language of such dark dealings.
Competing with bad actors is difficult. Some sellers may be tempted to participate in activity that is either in violation of Amazon’s Terms of Service or that goes against the spirit of fair play on the marketplace. To this we say, “We hear you and we understand, but stay the white-hat course (there are plenty of legitimate tools and practices that can help you prosper) and you will be rewarded for your integrity.”
Success on Amazon is a long game and no promise of short-term reward is worth jeopardizing your business. In addition to avoiding suspension (or worse), you will outlast the cheaters and you will help to foster the Amazon Marketplace environment that buyers desire and can trust.
To help you understand the perils and how to prosper in ways that comply with Amazon’s Terms of Service, Seller Labs presents this first-of-its-kind terminology guide to understanding Amazon black-hat tactics.