Build Your Amazon Brand: Delight Your Buyers
If you’ve been following Amazon-related news, you know there are big changes afoot to the kinds of information you can use to personalize Buyer-Seller messages and review solicitations (Read “Changes to Amazon MWS API Data to Affect Buyer-Seller Messages” for my full explanation of the new policies.) And you may worry about how this will impact […]
Building Your Brand on Amazon: Know Your Customers
Amazon has redefined the term “brand” in a way that differentiates between sellers with their own lines of products (applicable to both vendors and sellers who own their trademarks) and sellers who resell products for which they do not hold trademark. But is there really a difference when it comes to building your brand on […]
How to Get That First Amazon Product Review for New Product Launches
Update, August 23, 2019: Amazon Brand Registry is no longer required for the Early Reviewer Program. Amazon still recommends it as do we at Seller Labs (If you are eligible for Brand Registry, enroll for the protections and the benefits). However, it is no longer a requirement for the Early Reviewer Program. For more info […]
[Infographic] The Rise of Amazon Prime Day
What do you know about Amazon Prime Day? Well, other than that it’s a mysterious date in July when you can get amazing deals on stuff you may (or may not) need? You probably know that it’s become huge — a wide-open sales window for Amazon sellers and Amazon itself, and a near-frenzied savings-fest for […]
Check Your Head: The Lore & Lingo of the Amazon Black Hat
Since the dawn of trade, there have been cheaters looking to get one over in the deal. And since the dawn of Amazon, cheaters have made it easier, faster, and sadly, more profitable to do so. Smart Amazon sellers are protecting themselves against black-hat tactics. But what if you’re still trying to make sense of […]
[Webinar] In a World of Amazon Black Hat Tactics, Don’t Let the Bad Guys In or Let Them Win
Watch Amazon experts Jeff Cohen (Seller Labs CRO) and Davide Nicolucci (featured in the Buzzfeed article) as they answer your questions and discuss common black-hat tactics to watch out for and what to do if your business has been targeted.
Amazon Logistics Update: Storage Fees Slashed for 1-Day Prime Shipping Rollout
On May 21, Amazon ran a Seller Central news blurb with the attractive headline of “Increase Sales and Get Storage Fee Discounts of 50% to 75%.” Tempting, right? Indeed, but there’s also much more to this Amazon logistics story. Catch this conversation between Seller Labs CRO Jeff Cohen and Amazon logistics expert and Hub Dub […]
Amazon Prime Seller Tactics: Continue the Momentum After Prime Day
A lot of pressure is put on Amazon Prime sellers to be prepared for Prime Day. But what are you doing to continue the momentum that the summer shopping holiday creates going into Q4? Use these tactics to build brand equity. Amazon Prime Day 2019 will be here in a few weeks. Like any good […]
3 Amazon PPC Management Tactics for Prime Day 2019
Unless you’ve been using an Amazon selling playbook from 2007, you’re probably aware of the advent of Amazon Sponsored Products and Sponsored Brands advertising. And much like jumping into a lake on a hot summer’s day, many sellers may not comprehend the depth of what they’ve gotten themselves into. Here are three Amazon PPC management tactics for Prime Day 2019, sure to help sellers spend less and get noticed more.
[Tip Sheet] 4 Amazon PPC Dayparting Tips to Improve Sponsored Products Ads
Amazon PPC dayparting, (also known as ad scheduling) gives sellers the power to control when ads run and for how long by having your ad campaigns displayed only at certain times. Increase your Amazon sales with these 4 Amazon PPC dayparting tips to maximize the visibility and results of your ads by zeroing in on when your target audience is most likely to click and/or purchase.
The Basics of Amazon’s Templated Buyer-Seller Messaging Feature
Amazon’s beta Templated Messaging feature for Buyer-Seller Messaging in Seller Central is aimed at improving the buying and selling experience with standardized messages. Whenever Amazon changes anything inside of Seller Central, the collective selling community’s ears perk up. We all want to know what has changed and how it affects sellers, shoppers, and service providers. […]
