Caroline Powell

Read blogs from Caroline Powell

Amazon Advertising is taking over. For a simple search like “water bottle,” the first four rows of results are entirely sponsored ads or other promoted items. Really, you search for a keyword, and Amazon shows...

Did you know that it takes upwards of 20 four- or five-star reviews to combat the effects of just one negative review on Amazon? Unfortunately, shoppers are more likely to share an unsatisfactory experience than...

Most entrepreneurs start out with great intentions, especially when it comes to 2022 planning. Then, the plan changes, so they need to adjust. But without clear instructions or a clear path forward, they get stuck....

On September 8, 2020, the rules for Amazon seller messages changed. In this post, we’ll reiterate the changes to Amazon’s communication policies and talk through the updates Seller Labs has made. Rest assured, Seller Labs PRO is...

The 2021 holiday season will be defined by brands who can provide a positive and delightful experience for all of their customers. The goal is to create loyal brand followers who can connect with you...

Every month, our Amazon experts host a roundtable discussion for our Managed Services clients. It’s a way to do more for clients, and get the questions answered that they might not even know they had....

Our Other writers...

Lisa Jones

Head of Customer Success

Savannah A

Content Marketing Analyst

Most Popular Blogs

Amazon virtual bundles let you combine multiple products into one listing without managing extra inventory. They help increase average order value, improve visibility in search, and boost profit margins—but require careful product selection and marketing...

The Q4 Reality Check Every Amazon Seller Needs October is almost here, and for Amazon sellers, that means Q4—the busiest, most competitive shopping season of the year—is about to hit hard. In 2025, with restock...

Running Amazon ads without the right keywords is like throwing darts in the dark—your chances of hitting a sale are slim. The right keywords ensure your products are shown to buyers actively searching for what...

Running an Amazon business in 2025 is nothing like it was even three years ago. With constant fee changes, aggressive competitors, new ad types, and global supply chain volatility, sellers are dealing with more data...

Quick Summary Many sellers assume Amazon won’t catch a “friendly” touch in a message. In reality, Amazon uses AI to scan every message for persuasive wording, prohibited requests, and disallowed content. Even seemingly harmless phrases...