Helen Golubeva
Read blogs from Helen Golubeva
Shopify or Amazon? If you are currently choosing between the two options, this is to say that you are just at the beginning of your journey dreaming of building an online brand and beating the...
The majority of Amazon sellers are familiar with Amazon’s strict policies and, therefore, particularly sensitive to any changes related to customer communications. Among the questions that worry them most of all are: Can I ask...
Whether you’ve been selling on Amazon for 10 minutes or 10 years, utilizing Amazon seller automated emails is a clear win. However, messaging your buyers effectively takes time. If you’re like most Amazon sellers who...
It is a known fact that reviews help any business on Amazon build its seller and product reputations. Hence, many sellers place customer feedback generation at the heart of their businesses. But until you can...
No matter how big or small your Amazon business is, Amazon automation always helps. Whether launching from scratch or extending your product line — we all know how frustrating it is to wear multiple hats....
We know first-hand that selling on Amazon is difficult, which is why it’s imperative to simplify the complex aspects of Amazon inventory management. We are living in an omnichannel world. Sellers have to spread their...
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Most Popular Blogs
You know your break-even ACoS. You’ve audited your Search Term Report. You’ve cut the keywords that never convert and graduated the winners to exact match. And you’re still not sure if the bids you’re running...
A product that cleared five dollars profit per unit in 2024 now clears three fifty — same volume, same price, same everything. The only thing that changed was Amazon FBA fees 2026. And that’s before...
Pull up your Seller Central account right now. Go to Campaign Manager. Look at your total ad spend for the last 30 days. Take that number and multiply it by 0.3. That is roughly what...
Somewhere between five and twenty thousand dollars a year. That’s what most Amazon sellers spend trying to get smarter about their own business. Courses that teach one framework at a time. Masterminds where half the...
What 90% of Sellers Miss Before Generating a Single AI Listing Amazon Rufus now powers 38% of shopping sessions and reads listings semantically — not by keywords. AI listing optimization built on seller assumptions instead...
A seller running a million-dollar Amazon business downloaded their FBA Customer Returns report for the first time in six months. Fourteen units had come back marked DAMAGED — Amazon’s responsibility, not the buyer’s. Every single...