Use Amazon Demographic Data to Fix Your Listing, with Ruben Alikhanyan
Ruben Alikhanyan, founder of PAS, on turning Amazon Brand Analytics demographic data into a customer avatar with AI, and using it to rewrite a listing title buyers actually read.
Seller Labs Blogs
The Seller Labs Blog delivers practical tips, proven strategies, and the latest insights to help Amazon sellers save time, cut costs, and boost profitability. From advertising and reviews to profitability tracking, we simplify Amazon so you can focus on what matters most—growing your business.
Most People Think AI Is a Chatbot. That’s the Expensive Mistake.
A friend who manages databases asked me if AI would take his job. The paper-folding math shows why everyone underestimates the curve, me included, and why Amazon sellers and agencies who treat AI as a...
What Is Amazon MCP? A Seller’s Guide to AI Inventory Tools
An MCP server is a menu of tools an AI can call against your Amazon data, and the AI cannot see past that menu. This guide maps the inventory questions the Seller Labs Amazon MCP's...
Chatbot, DIY Agent or Personal Agent? Which AI Assistant an Amazon Seller Should Use
Chatbots, DIY agents and personal agents like Meta's Muse, ChatGPT's dots, xAI's Grok Bot and Claude Duet, explained for Amazon sellers and agencies. What each tier can do with your Seller Central data, which jobs...
The Amazon Risk Check Most Sellers Skip, with Lesley Hensell
Lesley Hensell, who spent 13 years getting suspended Amazon accounts reinstated, on vetting a product before you list it, the testing Amazon expects, and the inventory cleanup that protects your account.
The Blind Spots Costing Amazon Sellers Money, with Aaron Conant
Aaron Conant on what Amazon sellers are missing right now: showing up in AI shopping answers, the returns most sellers write off, and why going out of stock is the fastest way to burn money.
My AI Made Me Prove My Own Claim
I gave my AI one rule to stop it making things up: no claim without data. The first claim it caught was mine, about Amazon's MCP and ads, and I was only half right. Why...
Your AI Verdict Has an Expiration Date
An Amazon agency owner tried AI in 2025, got made-up answers, and quit. Plenty of sellers and agencies have done the same. Why one bad answer is enough to walk away, why that verdict goes...
The Model Is Rented. The Playbook Is Yours.
"Playbook" didn't land with an agency owner at Amazon Unboxed. "SOP for AI" did. His agency already writes SOPs and hands them to an assistant to run; now an AI assistant can run them, and...
The Biggest Reorganization of Work Since the Industrial Revolution
Work used to be 20% idea and 80% execution. AI is taking the 80%, and the cost of execution is falling about 13x a year. What that means for Amazon sellers and agencies, from a...
Stop Running Amazon Ads in a Silo, with Drew Hart
Drew Hart explains why ads and marketplace operations can't be run separately: resellers who take your buy box, listing downtime that costs revenue, and the product motivation ladder for lifting conversion rate.