Why AI Chokes on Your Search Term Report
AI has no memory. It only knows what's in its context window, and a small Amazon brand's 60-day search term report is over 100,000 tokens. Why pasting reports into AI goes wrong, why long chats...
Seller Labs Type of Content
It's a perfect place to discover tips on how to launch your online business and build your Amazon empire.
Lost in the New Seller Central: How Playwright and AI Fix the Navigation Problem
Sellers can't find their reports in the new Seller Central. I pointed an AI agent at it with the Playwright MCP, and it found the missing report in four moves. Here's how, and how to...
What Your Reviews Won’t Tell You
Reviews come from customers who kept the product. Return comments come from customers who didn't. How to put your listing, your reviews and your return comments side by side, and find the fix none of...
Stop Treating Your Amazon Listing Like a Brochure, with Pasha Knish
Pasha Knish explains why a set-it-and-forget-it Amazon listing quietly costs you, and walks through the 14 buyer intent questions that serve Rufus, Cosmo and the human shopper.
What Did You Do This Week That a Machine Should Be Doing?
Ten to twenty videos a day at thirty minutes each is a full-time job, some days more. How I handed mine to an agent, why it broke, and three tests for finding the work in...
The Pattern in 494 Return Comments
Amazon said customers just didn't want it. 494 return comments said something else. How AI finds the product, listing and QC problems no single person has time to read.
Amazon, TikTok Shop or Shopify? When to Expand, with Hai Mag
Hai Mag has audited more than 300 brands. About 65% of sellers aren't sure they make money on Amazon. His rubric for when to add Shopify and TikTok Shop starts with break even.
I’m So Glad I Talked to a Person Instead of AI
"I'm so glad I talked to somebody." Why the best use of AI in customer service never touches the conversation, and what changes when the call opens with "How can I help you?"
Is Your Box an Inch From a Cheaper FBA Size Tier?
Amazon sets your fulfillment fee from the box it measures, and some boxes miss a cheaper size tier by less than an inch. How to find those SKUs in Fee Preview, work out whether repackaging...
Sales Dropped? Split It Before You Raise Ad Spend
Sales on an ASIN fell and the instinct is to raise ad spend. That only works if traffic was the problem. Split the drop into traffic, conversion and price in dollars, then pull the lever...
Stop Writing Prompts. Start Writing Instruction Files.
"Sometimes it remembers and sometimes it doesn't." Why every new AI chat starts blank, and the plain text file that ended my habit of introducing myself to a machine.