Brandon Checketts

Read blogs from Brandon Checketts

There has recently been a bit of discussion about a new “Auth Token” requirement for the Marketplace Web Services (MWS) API that third-party merchants like Seller Labs uses to communicate with Amazon Sellers’ accounts. The...

A big problem I’m dealing with is keeping product in-stock. This past week I ran out of my two bestselling items because I failed to send new inventory in time. The stormy weather back East...

This past week I started selling organic prunes. Amazon was selling a 6-count version for roughly $30. It would be impossible to compete straight up with Amazon because of the additional fees a third-party seller...

We have been hearing a lot of complaints from Merchants whose Amazon listings are blocked. If you are looking at something like this in your seller central inventory view. It means for some reason that...

When considering customer communication, think outside of the box. Does your product require instructions? Do you need to provide your users with more information? In some of these cases you may wish to consider sending...

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Most Popular Blogs

📈 Every Amazon seller has experienced this moment: you finally launch a product you’ve researched, sourced, and prepared. You set up your first Sponsored Products campaigns. You hit “Save.” And then Amazon hits you with...

🤖 Quick Summary Google’s new AI Overviews and ChatGPT search are shifting consumer behavior — and Amazon sellers who only optimize for Amazon SEO are now losing visibility. To win in 2025–2026, sellers must: This...

🔍 The Question Every Seller Asks: “How do I check my competitor’s traffic sources?” If you’ve ever asked the same thing, you’re not alone. Every Amazon seller — from private label beginners to seven-figure brands...

💰 The Pain Every Amazon Seller Knows You check your Seller Central dashboard. Traffic looks fine. Ads are running. But your payout feels light — again. You dig into reports, jump between tabs, and still...

💰 Black Friday and Cyber Monday are once again shaping up to be record-breaking events on Amazon. But this year, sellers face new challenges: higher fees, more competition, and AI-driven ads that make it easier...