Brandon Checketts

Read blogs from Brandon Checketts

MWS Auth Tokens Explained

There has recently been a bit of discussion about a new “Auth Token” requirement for the Marketplace Web Services (MWS) API that third-party merchants like Seller Labs uses to communicate with Amazon Sellers’ accounts. The...

Filling the Pipeline of Inventory

A big problem I’m dealing with is keeping product in-stock. This past week I ran out of my two bestselling items because I failed to send new inventory in time. The stormy weather back East...

Amazon Variations – Two Advantages I Discovered

This past week I started selling organic prunes. Amazon was selling a 6-count version for roughly $30. It would be impossible to compete straight up with Amazon because of the additional fees a third-party seller...

Avoid Having Your Amazon Listings Being Inactive and Blocked

We have been hearing a lot of complaints from Merchants whose Amazon listings are blocked. If you are looking at something like this in your seller central inventory view. It means for some reason that...

Amazon Sellers Tools – Sending PDF Files as Attachments with Feedback Genius

When considering customer communication, think outside of the box. Does your product require instructions? Do you need to provide your users with more information? In some of these cases you may wish to consider sending...

Our Other writers...

Lisa J

Head of Marketing and Customer Success

Savannah A

Content Marketing Analyst

Most Popular Blogs

The AI Gap Is Widening for Amazon Sellers— 5 Ways to Close It in 2026

It’s Monday Morning and You’re Staring at the Same Report You’ve Been Staring at Since 2019 You know the one. The report you pull every week because you’ve always pulled it. You squint at the...

What Happens When You Ask 3 AIs the Same Question About Your Amazon Ads?

You ask AI to analyze your Amazon ad campaigns. It tells you to pause three keywords and double down on two others. The reasoning looks solid. The data looks specific. So you do it. Two...

AI Can Now See Your Amazon Data. Here’s What Sellers Ask First — And What They Find.

You know your ACoS. You can rattle off which campaigns hit 25% and which ones are sitting at 40%. But here’s a question most sellers can’t answer without spending an afternoon in spreadsheets: Which of...

Why Target Charges $5.99 for Shipping — And What Amazon Sellers Can Learn From It

Target, Best Buy, and Walmart all charge exactly $5.99 for standard shipping. Three companies that spend billions trying to destroy each other — and they all landed on the same number. Meanwhile, most Amazon sellers...

How to Streamline Amazon FBA Returns in 2026 (Reduce Refund Cycles + Protect Profits)

📦 Welcome to the Streamlined World of Amazon FBA Returns Imagine this: you’re having a great week on your Amazon store. Sales are flowing, customer messages are positive, and then you hit a snag—a flood...