Brandon Checketts
Read blogs from Brandon Checketts
Selling online, regardless of the marketplace in which you operate, is one of the toughest businesses there is. Highly-qualified people with quality products and services all compete for the same shoppers, which makes conducting frequent...
We get a lot of questions about what Amazon Super URLs are and if they are a manipulation of Amazon’s system. In this blog post, we decided to address all these questions and explain to...
This blog post was originally contributed by Ashlin Hadden, the owner of Ashlin Hadden Insurance Agency. Are Amazon third party sellers safe without product liability insurance? The short answer: No. Many people with a professional...
The year is winding down, which means that Amazon sales are ramping up! As we do every holiday season, we’re adding resources to better support you in your busiest season. But something’s new this year. ...
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Most Popular Blogs
You know your break-even ACoS. You’ve audited your Search Term Report. You’ve cut the keywords that never convert and graduated the winners to exact match. And you’re still not sure if the bids you’re running...
A product that cleared five dollars profit per unit in 2024 now clears three fifty — same volume, same price, same everything. The only thing that changed was Amazon FBA fees 2026. And that’s before...
Pull up your Seller Central account right now. Go to Campaign Manager. Look at your total ad spend for the last 30 days. Take that number and multiply it by 0.3. That is roughly what...
Somewhere between five and twenty thousand dollars a year. That’s what most Amazon sellers spend trying to get smarter about their own business. Courses that teach one framework at a time. Masterminds where half the...
What 90% of Sellers Miss Before Generating a Single AI Listing Amazon Rufus now powers 38% of shopping sessions and reads listings semantically — not by keywords. AI listing optimization built on seller assumptions instead...
A seller running a million-dollar Amazon business downloaded their FBA Customer Returns report for the first time in six months. Fourteen units had come back marked DAMAGED — Amazon’s responsibility, not the buyer’s. Every single...