IGNITE_CAMPAIGN

How to Create Your First Amazon Sponsored Products Campaign In Ignite

Creating an Ignite managed campaign only takes a few minutes, plus most of the guesswork is already done for you. Ignite managed campaigns will provide you with simple campaign organization, valuable keywords, ACoS targets and more. In this post, we’ll discuss how to create your first Amazon Sponsored Products campaign in Ignite. Let’s get started!

Ignite Sponsored Products Campaign Creation Process

Step 1 – Login

Login to Ignite.

Step 2 – Products

Click Products.

Ignite_products_button

Step 3 – Campaign Type

Choose your campaign type. Either create an Ignite Manage Campaign or create a normal auto- or manual-targeted campaign.

Ignite_add_campaign_button

Step 4 – Find Your Products

Search for the products you want to advertise. You can add multiple products to a single group.

Tip: Select one product with its variations per campaign. Ignite will automatically add all of the variations once you pick a product.

Step 5 – Campaign Naming, ACoS Goal, and Daily Budget

Give your campaign a name, set a target ACoS and choose targeting type—you can choose auto or manual targeting. Select a daily budget if you create a manually targeted campaign. Then click Next.

ignite_auto_targeted

Step 6 – Campaign Ad Groups

Create your ad group(s). An Ignite suggested ad group will give you one targeting type—broad, phrase and exact. You can also select a manually defined ad group. Within the Ignite suggested ad group, you will need to set a default bid for each ad. Click Next.

ignite_create_ad_groups

Step 7 – Select Your Keywords

Add your keywords. Ignite will automatically suggest top-performing keywords—for Amazon.com only—based on your ASIN. Ignite will pre-select keywords for either broad, phrase and exact ads, or not select them altogether. All duplicate keywords will be removed.

ignite_suggested_keywords

Step 8 – Review and Confirm

Confirmation. Review your campaign name, target ACoS, advertised products, daily budget and default bid, ad groups, and your keywords. Once you’ve reviewed your campaign—and everything looks correct—click Create Campaign.

ignite_confirmation

Final Note

All of the information within Ignite is synced to Amazon Sponsored Products. What you see and create inside Ignite will be displayed in Amazon’s Campaign Manager and vice versa. Please, give your campaigns at least 48 hours to become populated with campaign data.

Contact our support staff if you encounter any roadblocks while creating a campaign.

Want more Sponsored Products and Ignite content? Then check out our PPC resources page!

Brandon Checketts

Brandon is one of the co-founders and main data geek for Seller Labs. He started Seller Labs after finding no other tools that could provide the flexibility needed for his used-book business. He no longer sells online, but now guides Seller Labs as the lead innovator to make sure that our products remain on the cutting edge.