How to Advertise on Amazon
Amazon Advertising is taking over. For a simple search like “water bottle,” the first four rows of results are entirely sponsored ads or other promoted items. Really, you search for a keyword, and Amazon shows you top product results for similar keywords. That doesn’t even mention the “Editorial recommendations” that pop up as well. I. […]
Bad Amazon Reviews: How to Contact the Buyer (Updated 2024)
Did you know that it takes upwards of 20 four- or five-star reviews to combat the effects of just one negative review on Amazon? Unfortunately, shoppers are more likely to share an unsatisfactory experience than they are to share a terrific one. While we can’t necessarily change shoppers’ behaviors on the internet, we can change how we address concerns and criticisms in the form of Amazon negative reviews.
PIVOT: Don’t Get “Stuck on the Stairs” in 2022
Most entrepreneurs start out with great intentions, especially when it comes to 2022 planning. Then, the plan changes, so they need to adjust. But without clear instructions or a clear path forward, they get stuck. We’re here to help! We’ve brought together an expert panel of eCommerce front runners who have either run brands or […]
How to Stay Compliant with Seller Labs PRO
On September 8, 2020, the rules for Amazon seller messages changed. In this post, we’ll reiterate the changes to Amazon’s communication policies and talk through the updates Seller Labs has made. Rest assured, Seller Labs PRO is an approved third-party service that will keep your business compliant. For general information on how these changes affect all Buyer-Seller […]
How to Level Up Your eCommerce Reputation
The 2021 holiday season will be defined by brands who can provide a positive and delightful experience for all of their customers. The goal is to create loyal brand followers who can connect with you and will ultimately purchase from you again in the future. Thus, ensure you have great customer service and work to […]
Why Sellers Should Take Advantage of Amazon Brand Services
Every month, our Amazon experts host a roundtable discussion for our Managed Services clients. It’s a way to do more for clients, and get the questions answered that they might not even know they had. This month’s focus: Amazon Brand Services. Before we get too deep into Brand Services, let’s take it back to Amazon […]
Lessons Learned at Amazon Accelerate [2021]
Amazon recently hosted their second annual Amazon Accelerate conference. This entirely virtual event consists of keynote sessions, breakout sessions, and “networking huddles.” In Amazon’s own words: Source. In a nutshell, Amazon Accelerate is a way for Amazon to connect with sellers and/or potential sellers in order to communicate with them about what all Amazon is […]
How to Use Bulk Operations for Efficient Advertising
When running an Amazon or eCommerce business, there’s a lot to keep up with. You have to ensure your listings are optimized based on changing shopper trends and seasonality. You need to optimize advertising campaigns to get rid of poorly performing terms and adjust bid strategies. As your business grows, there will be more places […]
Here for the Holidays: Your Checklist for Amazon Sales Success
Here for the Holidays: Your Checklist for Amazon Sales Success originally aired live on October 13, 2021. Information provided was accurate as of that date. We’ve reached another Q4, which means it’s time for holiday planning and execution. Shoppers are getting started earlier and earlier, and with the supply chain issues we’re anticipating, you need […]
Guide to Amazon’s 2021 Holiday Season
In eCommerce, we’ve been considering Amazon’s holiday season for months now. Planning inventory, strategizing sales and discounts, staffing…the list goes on. While there’s a lot that you need to do far in advance, you can prepare for the 2021 holiday season with this simple checklist. Everything here is still attainable, regardless of the fact that […]
Build an eCommerce Brand in 5 Simple Steps
This day and age, anyone can sell something on the internet. There are inexpensive courses that will teach you how to “flip” clearance items, or how to create your own product. It seems as though everyone and their brother (or sister) has an eCommerce store. However, how many of them have an actual eCommerce brand? […]
