Will Marcotte

Read blogs from Will Marcotte

Use Case: Volcanica Coffee Creates Long-Term Sustainable Revenue with Seller Labs Services

Learn how Volcanica Coffee maintains long-term sustainable revenue with the advertising campaigns created and managed by Seller Labs Services....

KLIM Hits Its Advertising Goals and Reaches Its Highest Revenue with Seller Labs Services

In a highly competitive Amazon space, Amazon sellers may need help developing an effective advertising strategy and managing their ad campaigns. This is where a team of professionals can make a big difference. This case...

Keymaster Games Boosts Revenue with Seller Labs Services Guiding Its Amazon Advertising

Amazon Advertising can be quite tiresome and unrewarding, until you have a professional assistant ready to do all the heavy lifting on your behalf. We had a quick talk with one of our clients, Matt...

Making Sense of the Updated Amazon FBA Capacity Limits

Breaking news! Amazon has announced they are retiring Restock Limits and Storage Limits and replacing them with Capacity Limits, a new system of storage management which, according to Amazon, will offer FBA sellers more predictability...

How to Avoid Chinese New Year Shipping Delays and Maintain Healthy Amazon Inventory Levels

When you sell on Amazon, you face several challenges, not the least of which is sourcing and manufacturing your product. There are myriad options for how and where your product can be manufactured, with a...

Q4 Takeaways: Readjust Your Amazon Advertising Strategy to Increase Amazon Sales in 2023

We’re right in the thick of it, the fourth quarter of the year and one of the busiest shopping seasons ever. With so many shoppers on the platform, that should also translate to a huge...

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Content Marketing Analyst

Amazon Image Manager: The 1-Click Feature That Saves Sellers 100+ Hours

🖼️ The 5-Minute Fix for Variation Image Nightmare The Problem:Manually uploading images to every individual product variation (color, size, style, etc.) is incredibly time-consuming and often leads to errors that cause suppressions. The Solution:Amazon’s new...

Amazon Blocks ChatGPT Shopping: What Sellers Must Do to Stay Visible

🤖 Quick Answer: Did Amazon Block ChatGPT Shopping? Yes. Amazon blocked ChatGPT-User and OAI-SearchBot crawlers in November 2025. ChatGPT can’t access Amazon product data. But 50 million shoppers per day still use ChatGPT for product...

How to Optimize Amazon Listings for Rufus AI: 4-Step Method for Higher Conversions

🔍 Amazon’s new Rufus AI assistant is reshaping how shoppers discover, compare, and evaluate products. If your listings aren’t optimized for this AI-first experience, you’re already falling behind. This guide walks you through a simple,...

Why Does Amazon Limit PPC Spending on New Accounts? (How to Increase Your PPC Budget Fast in 2026)

📈 Every Amazon seller has experienced this moment: you finally launch a product you’ve researched, sourced, and prepared. You set up your first Sponsored Products campaigns. You hit “Save.” And then Amazon hits you with...

The Future of Amazon SEO in 2025–2026: How AI Overviews Are Changing Shopping—and How Sellers Can Win More Traffic Across Every Platform

🤖 Quick Summary Google’s new AI Overviews and ChatGPT search are shifting consumer behavior — and Amazon sellers who only optimize for Amazon SEO are now losing visibility. To win in 2025–2026, sellers must: This...

How to Handle a Counterfeit Claim on Amazon (and Safeguard Your Seller Account in 2026)

🛡️ A Seller’s Nightmare: When One Sale Shuts Down Everything Every Amazon seller risks facing a counterfeit claim — even when the product is completely genuine. In a real seller case, a legitimate Super Nintendo...