Amazon has changed dramatically over the last few years, but many sellers are still stuck using outdated advice that no longer works. In 2025, clinging to common myths can cost you rankings, profit, and even your account health.
Here are 10 Amazon myths that are still floating around and what savvy sellers know to do instead.
Myth 1: “The Lowest Price Always Wins the Buy Box”
Reality: Pricing is just one piece of the puzzle. The Buy Box also factors in seller performance, shipping speed, fulfillment method (FBA/FBM), and inventory levels.
👉 Use competitive repricing tools and focus on fast fulfillment and great metrics, not just low prices.
Myth 2: “More Keywords = Better Rankings”
Reality: Keyword stuffing can actually hurt your ranking and listing readability. Amazon’s A10 algorithm prioritizes relevance and conversions, not just density.
👉 Use keyword research tools to identify high-converting terms and naturally integrate them into your title, bullets, and backend keywords.
Myth 3: “Once My Listing Is Optimized, I’m Done”
Reality: Optimization is never one-and-done. Your competition, reviews, and buyer behavior change constantly.
👉 Audit your listings regularly and A/B test your images, bullets, and pricing using tools like Amazon’s Manage Your Experiments or third-party platforms.
Myth 4: “I Don’t Need Advertising if My Product Ranks Organically”
Reality: Even top-ranking listings rely on ads for visibility and sales velocity — especially for competitive categories.
👉 Smart sellers blend sponsored ads, brand ads, and even external traffic to drive consistent growth.
External traffic isn’t just for awareness — it can directly boost your Amazon rankings. See how sellers are ranking faster in 2025 with off-Amazon traffic.
Myth 5: “All Reviews Are Treated Equally”
Reality: Verified reviews carry more weight, and Amazon actively filters out suspicious or low-quality reviews.
👉 Focus on generating authentic, verified reviews through post-purchase engagement and tools like Amazon’s Vine program or request-a-review features.
Myth 6: “A High Return Rate Doesn’t Matter If Sales Are High”
Reality: Amazon tracks return rates by ASIN and high return rates can lead to suppression, increased fees, or reduced visibility.
👉 Monitor your return reasons and use that data to refine listings, improve packaging, or enhance customer education.
Myth 7: “FBA Is Always the Best Fulfillment Option”
Reality: Not for every product. For oversized items, slow-moving inventory, or fragile goods, FBM or 3PL may be more profitable.
👉 Evaluate FBA vs FBM vs 3PL based on storage fees, return rates, and shipping reliability — and consider hybrid fulfillment if needed.
Choosing the right fulfillment strategy can make or break your margins. Here’s how FBA, FBM, and 3PL stack up in 2025.
Myth 8: “External Traffic Doesn’t Help Amazon Sales”
Reality: External traffic — from Google, TikTok, YouTube, and influencers — boosts traffic, conversions, and ranking under Amazon’s A10 algorithm.
👉 Create a diversified traffic strategy using social proof, influencer campaigns, and retargeting.
Want to learn how sellers are using TikTok, Google, and influencers to drive more Amazon sales? Check out this guide to external traffic strategies for 2025.
Myth 9: “Amazon SEO Is Just About Search Terms”
Reality: Amazon SEO also includes images, video, reviews, click-through rate, and conversion rate.
👉 Think beyond keywords — optimize for engagement and shopper experience across every part of your listing.
Amazon SEO goes way beyond search terms — it’s about images, engagement, and conversion too. Here’s how to optimize your listings for higher rankings and sales in 2025.
Myth 10: “I Can Just Copy What My Competitor Is Doing”
Reality: Blindly copying a competitor’s listing may replicate their flaws and doesn’t guarantee success.
👉 Instead, analyze competitors, but differentiate with better images, more persuasive copy, and a unique value proposition.
Final Thoughts
In 2025, success on Amazon doesn’t go to the biggest sellers — it goes to the smartest. The ones who test, pivot, and challenge outdated assumptions are the ones building sustainable growth.
If any of these myths are still shaping your strategy, now’s the time to let them go. Amazon is changing fast and sticking to old rules is one of the quickest ways to fall behind.
The good news? You don’t have to figure it out alone. With tools like Seller Labs, data-backed decisions, smarter listings, and optimized workflows are finally within reach.
Adapt boldly. Sell intentionally. And watch what happens when you stop following myths and start leading with strategy.
Ready to break free from outdated seller myths?
Explore Seller Labs tools to optimize smarter in 2025.
