Did you know that the butterfly species’ spicebush swallowtail turns green and develops eye spots so that it resembles the head of a smooth green snake? While animals use mimicration in wildlife, entrepreneurs apply imitation...
Do you remember Alice in the world behind the looking-glass, trying to believe as many as six impossible things before breakfast? Much like Lewis Carroll's character, your targeted audience is reluctant to believe in flowery...
What is the first thing you visualize upon hearing the "Just do it" slogan, skillfully coined by the American advertising guru Dan Wieden? Such brand behemoths like Nike and Puma clambered their way to a...
The Amazon Buy Box is special real estate given to an offer on an ASIN’s product page. The Buy Box solves the “too many options” problem by separating the featured offer from the other offers...
This blog post was originally contributed by Sarah Snyder-Castañeda, a Digital Marketing Consultant. Back in October 2019, Amazon released a tool for sellers called Amazon Posts. If you haven’t explored it yet, now is a...
Retail arbitrage has been a successful Amazon business strategy for years. It’s not uncommon to hear about someone earning a ridiculous return on investment in a short amount of time doing it. But retail arbitrage...
How do you choose keywords for Amazon? Replace “I think” and, “my gut says” with data-driven SEO research on Google & Amazon.
Every week we muster up the most important updates within Amazon and beyond to keep online entrepreneurs in the loop. From Amazon Terms of Service or recent Brand Registry News to seasonable Amazon Advertising strategies...
Amazon is overhauling how it reimburses FBA sellers for lost or damaged inventory—and it’s happening right as the marketplace becomes less crowded, but more competitive in different ways. Starting March 10, 2025, reimbursements for inventory...
